2 Weeks in the Blogosphere

While I am a rank novice in blogging, I have formed a few initial impressions. I?d like to share them with you now, and pray these don?t get me into more hot water in the blogosphere: 1. For a solo practitioner (freelance copywriter) like me, my time is the only thing I have to sell.

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The Death of Branding Online?

I know a lot of the brightest marketing minds in the world, and Don Libey is certainly one of the top five, in my humble opinion. So, not being a big branding guy myself, I enjoyed the latest issue of Don?s ?Secrets of the Catalog Master? bulletin, published by list broker Merit Direct. In it,

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How Direct Marketers Think

In this blog, I want to provide the blogosphere with a view from my side of the fence as a member of another ?sphere? ? old-fashioned direct marketers who still believe the main purpose of marketing is to get the cash register ringing and not just have ?conversations.? To start off, let me share with

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