November 30th, 2004 by Bob Bly
While I am a rank novice in blogging, I have formed a few initial impressions.
I?d like to share them with you now, and pray these don?t get me into more hot water in the blogosphere:
1. For a solo practitioner (freelance copywriter) like me, my time is the only thing I have to sell.
Therefore, I am concerned that, since for me time equals money, my blogging is costing me a lot of money ? with no visible ROI other than fun.
2. Bloggers ? both those who have blogs and write the journal entries, as well as those who read blogs and write the posts ? seem to have much more free time than I do ? or more energy (probably the latter, though I work a 60+ hour week).
I am amazed at the detailed posts some of you guys make, or that you go look at, read, and respond to blogs so often.
3. I am beginning to suspect that the blogosphere, or at least the marketing segment of it, is much smaller than I originally imagined.
There seems to be active blogging from a small core of hardcore marketing bloggers ? about two dozen individuals.
4. In marketing and small business blogs, those who read and post to them seem to be individuals or other small businesses.
It doesn?t seem to me that the big players ? e.g., marketing directors of Fortune 1000 companies ? are active bloggers.
5. Some of you guys love to argue and are, by your own admission, contentious. On the posts on this blog, both Rick Bruner and Paul W. attribute to me statements I never made, and pick fights that no one else has started.
Am I accurate here? Or way off base?