The Death of Craft

We live in a society that, for the most part, seems to value speed, efficiency, service, economy, and technology over quality and craftsmanship. Therefore, those who are true craftsmen or masters of a particular trade are rapidly becoming obsolete or unable to compete in business ? because consumers are not willing to pay a premium

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Work for the Money, Not Your Passion

My colleague CM, one of the world?s most successful DM copywriters, shocked me when I asked him about his success. ?Forget all that advice about ?do what you?re passionate about,?? CM told me. ?Work is about making money — as much money as you can. ?For instance, if you love horses, don?t study to be

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tracking direct response in the blogosphere??

I am new to the blogosphere. I am intrigued by its ability to hit a target audience. The company I work for tracks calls generated by advertisement….I think this tool will help bloggers explode with success. check us out at www.callsource.com

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Are You Guilty of “Content Pollution?”

Am I wrong, or has technology ? specifically, the Internet, desktop pubishing, and printing on demand ? reduced two of my favorite things in the world, books and writing, to mere commodities? When I started out as a writer at Westinghouse in the late 1970s, managers who wanted to demean the craft of writing called

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