According to an article published by the Illinois Information Technology Association (IITA), 550 million Internet searches are done daily worldwide ? and only 23% of adults under 30 today read newspapers regularly. Do you read newspapers? Why or why not? Will newspapers close their doors within one generation? Or will the Sunday morning ritual of
Semantics ? the language you use to describe your product and offer ? can make a huge difference in bottom-line results. If that were not true, no car dealer would advertise ?pre-owned automobiles.? They would just sell used cars. Another example: Collin Street Bakery, headquartered in Texas, was struggling to generate sales for its fruitcake.
It always surprises me how many marketing people jump on trends and become ?instant evangelists? for the new thing ? whether it?s blogging, podcasting, or SEO copywriting ? mainly, it seems, because it IS new. They so badly want to believe that their beloved gimmick is the ?holy grail? or marketing ? the silver bullet
On September 22, 2005, Oprah Winfrey announced that her TV book club?s next pick would be ?A Million Little Pieces? by James Frey. According to an article in BusinessWeek (10/10/05, p. 46), the book sold 85,000 copies within 4 days of Oprah?s announcement ? making it an instant best-seller. Bookstores ordered an additional 650,000 copies