In the 1960s, Mad Magazine spokesperson Alfred E. Neumann made famous the saying: “What, me worry?” In the 21st century, one of the things e-marketers worry about is e-mail deliverability. Some e-mail marketers devote large amounts of time, attention, and money to making sure there e-mail marketing messages are not blocked by spam filters and
In an interview with Bottom Line Personal (1/1/07, p. 7), Richard Bolles, author of “What Color Is Your Parachute,” says companies don’t want to hire workers over age 50, even though age discrimination is illegal, for fear the will: 1. Lack energy. 2. Retire soon. 3. Strain the company’s pension or health care plan. 4.
“The American newspaper industry is on the brink of a collapse [and] nothing can prevent this,” writes media consultant Paul Gillin in BtoB (12/11/06, p. 10). Among the facts he cites: * The percentage of people under 25 who read newspapers is half the number of people over 65 who read papers. * While the
Will the Internet spawn a generation of uneducated louts? John Halenar, who reads two newspapers a day, is concerned that it might. “Although the Internet is valuable for searching out facts, very rarely do I stumble upon something of interest while browsing online,” writes John in a letter-to-the-editor in The Record (12/10/06, p. O-3). “I