How Much Can You Charge?

When you set your product prices or service fees, do you consider only what price is going to make you the most money? Or does the idea of whether the price is fair and reasonable — and whether people can afford it — play a role in your pricing. Reason I ask: an article in

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Tempur-Pedic’s Confusing Copy

Tempur-Pedic, a direct marketer of mattresses and beds, does great direct mail. But the offer in a Tempur-Pedic letter I got today has me a bit confused: “Pay nothing for an entire year — absolutely NO PAYMENTS, and NO INTEREST if you pay for your items in full within 12 months of the date of

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Double the Size of Your E-List This Year

My goal is to double the number of subscribers to my e-zine, the Direct Response Letter, this year — from 40,000 to 80,000 subscribers. That way, I can help more people who are interested in the type of advice I publish on writing, freelancing, marketing, and small business. We are also preparing a guide on

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Content Pollution

Forget global warming and pollution from greenhouses gases…. The pollution I’m worried about is “content pollution.” There is an overwhelming amount of content created every day on this planet — far in excess of our ability to absorb it. For instance, self-publishing guru Dan Poynter told me the other day that there are 200,000 books

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Ad Campaign Wanted

My office is in the NYC area, and in the mornings, I listen to the Z100 Morning Zoo. They recently ran a spot asking for help creating a new ad campaign. And here are the qualifications they asked for: “Can you draw? Know PhotoShop? Familiar with YouTube?” Huh? What does all this have to do

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The Perils of Freelancing

One of the dangers of being — as well as using — a freelancer is that if something happens to the freelancer, the work doesn’t get done. Case in point: within the last week, my 75-year-old mother was rushed to the hospital emergency room, diagnosed as having had several small strokes, lost vision in her

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Reading This Could Save Your Life

Recently, I got “spanked” by one of my subscribers, JB, who objected to the subject line on an e-mail I sent to my list. It read: “Reading this e-mail could save your life.” It was literally true, since the e-mail was about preventing a stroke and the 6 early warning signs that you are having

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Does Self-Publishing Your Book Hurt Your Credibility?

If you want to establish yourself as a recognized expert in your field, which is the best option for building your credibility — an e-book, self-published print book, or a book with a traditional publishing house (e.g., McGraw-Hill). Years ago, at a talk to the NYC chapter of National Speakers Association (NSA), my colleague Dan

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