Gobbledygook?

In the March 2007 issue of Training & Development magazine, the bio of one of the contributors reads as follows (full name not used to protect the innocent): “CZ provides results-focused learning solutions aimed at providing employees with the essential skills that enable them to optimize their performance and achieve measurable business results.” I don’t

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Telemarketing Secrets from the Grave

Just 10 seconds ago, I got a call from a telemarketer identifying himself as “Allen” from “the Garden of Memories.” He was calling to tell me they are building new mausoleums and gauge my interest in a purchase. Although I would not be put off by a cold call from a life insurance salesperson, I

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Google’s Contempt for Copyright

Google makes no secret of its contempt for copyright and intellectual property ownership — believing, as so many Netters do, that “information should be free.” To which I say, “Bull*(#$%*!!!” In February, Viacom asked Google-owned YouTube to remove more than 100,000 unauthorized video clips of copyrighted TV shows from its site. When YouTube did not

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Generic Copywriting at Outback

For some time now, Outback has been running a radio campaign, “Let’s Go Outback Tonight.” It’s a jingle followed by voice-over narration about the food. The narrator invites the listener to come to outback where “the chicken is moist and tender” and “the steak is thick and juicy.” Now, I’ve never done any food writing.

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