Hidden Danger in Political Advertising

The hidden danger in political advertising centered on a candidate’s ideology is that voters will misinterpret it, disagree with it, or both. A case in point: a local political candidate ran a radio spot today. In it, he asserted that every American has these inalienable rights: 1. A good job at a living wage. 2.

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How to Stop Getting E-Mail Marketing Messages

Are you sick and tired of getting hype-filled e-mail marketing messages from the publishers of all those free e-zines you read? Here’s an easy way to stop them: don’t accept free e-zine subscriptions. “I write my own free e-newsletter and have to desensitive myself to comments from negative readers who think all of us are

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Is Senior Management Smarter Than You?

According to an article in Training & Development magazine (7/07, p. 20), senior executives attend fewer training classes than other corporate employees. I can only think of 3 reasons for this: 1. Senior executives are smarter than ordinary workers and know more, so they do not require training or improvement. 2. Senior executives are busier

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