Why I Don’t Admire Jerry Della Famina

I’m a fan of David Ogilvy. Rosser Reeves. James Webb Young. But Jerry Della Femina? Not so much. Della Femina was interviewed by the NY Post (8/27/07, pp. 38-39) for an article on the differences in the ad agency business of the 1960s vs. today. Laments Della Femina: “It went from being a business of

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Michael Vick Goes to the Dogs

An editorial on a news program said that Michael Vick, pleading guilty to promoting dog fighting, should be banned from the NFL for life. But it also said the REASON the NFL should take this action is that it should not promote or condone violence. Huh? Professional football IS violence: 300-pound giants trying to flatten

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Best and Worst Places Online to Learn Copywriting

There are a TON of promoters online today selling how-to programs in both “how to write copy” and “how to make six figures as a freelance copywriter” — two different but related topics. Which ones have you found that are the “real deal” — great content, clear instruction, and a guru who is a genuine

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Starbucks and Internet Piracy

A woman on a talk radio show admitted to stealing sugar packets from her local Starbucks. But she expressed no shame. Indeed, she felt the theft was justified by the outrageous prices Starbucks charges for a cup of coffee, calling her pilfering a “condiment subsidy.” What does this have to do with Internet piracy? People’s

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The Death of Blogging

According to a Forrester Research Report, only 11% of IT decision-makers surveyed said blogging delivers substantial business value. That means nearly 9 out of 10 of those surveyed find little or no value in blogging. Does this new finding finally put to rest the myth, perpetuated mainly by evangelists and consultants on the blogosphere, that

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Yours FREE — My Gift to You!

In the mail today I received a bright red Monarch envelope. The teaser — in large boldface all-caps — simply read: “LIMITED TIME FREE GIFT OFFER.” Would that make you want to open the envelope — either because it makes you curious or you like to get free stuff? Or would does it instantly warn

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Do Metrics and Measurement Matter?

The cover story in this month’s issue of Training & Development magazine is “Metrics and Measurement: Do They Matter?” The article argues in favor of measuring success in sales training and performance … vs. (I would guess) NOT measuring it. The fact that the headline is phrased as a question implies that there are people

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