More Sloppy Copy

Yet another example of a copywriter not choosing words carefully is the radio commercial I heard today for PC Richards, a local electronics retailer. The offer promoted in this commercial is free high-definition (HD) channels on I/O cable when you buy a new HDTV from PC Richards. The copy suggests that with the money you

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Bob Bly on YouTube!

“Dad,” my oldest son Alex called from our living room, where we keep one of our family PCs at home. “You’re on YouTube!” And he’s right: http://www.youtube.com/watch?v=aLnD6YyyVD4 I didn’t know it, but a conference promoter put video of my speaking at his Internet marketing event on You Tube. My questions is: does this benefit me

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Good for a Laugh

One of my pet peeves is copywriters who don’t think about the meaning of the words they write. For instance: a TV commercial for an over-the-counter sleeping pill I saw today said “drowsiness” may be a side effect of taking the pill. Isn’t that like saying death is a side effect of being executed? The

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Is Reading Dead?

When I was a teenager, a favorite activity was to lose oneself in reading books, and in our spare time — mainly on weekends — we could sit for hours with the Lord of the Rings or the Foundation Trilogy. I thought Harry Potter had reawakened the passion for reading in today’s generation, but apparently

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