Steal This Blog Entry

Do you liberally “borrow” stuff you find on the Internet for your own purposes, reprinting copyrighted material without permission? According to the U.S. Patent and Trade Office, theft of intellectual property causes businesses to lose up to $250 billion in revenue and 750,000 jobs each year. So when you steal other people’s content, you are

Read More

Share

Help BL Become an A-List Copywriter

One of my e-newsletter subscribers, BL, wrote me the other day with a question: “I was wondering, in today’s Web 2.0 world, what I can do to write great copy? I feel like today’s world of podcasts diminishes my copy. How can one succeed in today’s landscape? I’m an aspiring copywriter and could use any

Read More

Share

Are Writers Unimportant?

If writers are not unimportant, they are certainly LESS important than they used to be, argues author Michael Malice in an interview with the New York Post (8/20/08, p. 57). “Being a writer is less of an accomplishment today than it used to be,” says Malice. He mostly blames the Internet, noting that “there is

Read More

Share

Where Professional Critics and Reviewers Still Matter

It has been observed many times that blogging, Web 2.0, and social media are effective because today’s consumers are more intersted in the opinions and recommendations of their peers than those of professional reviewers, critics, and experts. Certainly the success of the reader reviews on Amazon.com is a great example of this. But the dominance

Read More

Share

Tired of Hype-Filled Copy?

My colleague Dean Rieck, a veteran copywriter, thinks today’s new copywriters use too much hype in their writing (example: www.thecopygod.com). “These days, more writers seek freelance work, spurred on by promises of big paychecks in myriad get-rich-quick e-books sold online,” writes Dean in DM News (8/11/08, p. 10). “The result is a flood of inexperienced,

Read More

Share

What the Heck Are We Doing Wrong?

According to an article in B-to-B, the average Chief Marketing Officer (CMO) earned $1.5 million last year. Let’s say you are a copywriter or marketing consultant, and you earn $100,000 a year. The average CMO earns 15X more than you do. What do they know about marketing that you and I don’t? What makes the

Read More

Share

My Beef With Subway

When you are imprecise with language in copywriting, it conveys an impression of sloppy thinking and can also undermine your credibility. A case in point: the new commercial from Subway for their hot beef sandwich that says: “everybody wants to try Subway’s hot beef sandwich.” The problem is that word “everybody” — which is so

Read More

Share