September 26th, 2008 by Bob Bly
JJ, a marketing consultant who is an advocate of social media, confided in me that to get significant results takes 10 to 15 hours of participation a week — EVERY week.
For most of us, that’s time we don’t have to spare.
So I’m wondering: do you think a company or solopreneur can PAY someone to handle all of their social networking for them?
Could someone like me or you hire a consultant or freelancer to answer all the “join me as a friend” e-mails, spend the necessary hours reading and responding, keep Facebook and other profiles updated as needed, and otherwise outsource our social media marketing?
If we had to pay someone $1,000 to $2,000 a week or whatever to do this for us, would you spend the money — or would social media’s ROI suddenly become less appealing?
Would it even work? Can a “ghostnetworker” genuinely represent a client in secret and still have social media be effective — or would it be transparent and ineffective?
What say you?