What’s Wrong with This Headline?

There are several companies selling programs that teach you how to make a little extra money in your spare time by participating in market research surveys or focus groups. I sell such a product myself: www.marketresearchwealth.com One of these companies sent me an e-mail promoting their program. The subject line read: “Get Paid to Evaluate

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The Truth About Marketing in a Recession

Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession. Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving. After all, the marketing consultants and ad agencies make

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Oh, No — More Free Address Labels?

Today I got a fundraising letter from Ocean Conservatory containing — you guessed it — free address labels. The reason fundraisers enclose these free address labels, of course, is what Robert Cialidini in his book Influence identifies as the principle of reciprocity: If I give you something (labels), you will feel obliged to give me

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The 25 Secrets of Meaningful Success

The other day, Bill R., a subscriber, wrote me the following e-mail: ?What advice would you give somebody that is starting out that wants to be a success – as a copywriter or just in life in general? What advice would you give to a son or a nephew graduating high school or college as

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Do You Make This Mistake in Copy Catting?

“Copy catting” is a perfectly legal, time-honored, and very effective technique in copywriting. It means you find an existing ad that is making money, and “borrow” the main money-making idea for your own ad. Unfortunately, unskilled marketers usually bungle this: they rip off the words or style of the ad they are copy catting, while

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27 Secrets of Internet Marketing Success

If you are an Internet information marketer or aspire to be one, here are some rules that can help you maximize your online revenues this year: 1?Do not produce information products on widely diverse topics. Instead, pick a narrow niche. Then make sure every information product you produce is related to this niche. 2?Build a

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The Department of Redundancy Department

A radio news program interviewed an SEC investigator who promised the American public a “swift and prompt” investigation of the Bernard Madoff case. Aren’t journalists supposed to be the guardians of proper English? What does “prompt” add to the meaning of the sentence that “swift” did not convey? The report also mentioned Madoff’s attorney defending

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