Pre-Testing Copy on Your Blog

I am not a huge fan of copy pre-testing with focus groups, surveys, or other methods soliciting subjective opinions. It’s not that these opinions aren’t interesting. They are. It’s that what people SAY they like in advertising vs. what they actually respond to are two different things. But let’s try it. Below are 3 possible

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The 3 Biggest Myths About Internet Marketing

Myth #1: It’s easy. Reality: It’s a lot easier and more fun than most of the careers and businesses you can do. But it isn’t really easy. To paraphrase Tom Hanks in A League of Their Own, if it was THAT easy, EVERYBODY would be doing it. Myth #2: It’s the lazy man’s way to

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Copywriting: Difficult or Easy?

On 5/15/09, Susanna K. Hutcheson said on this blog that copywriting is a skill that takes many decades of learning and doing before one is truly a master at it. On the other hand, many of the superstars in Internet marketing — a key skill of which is writing (of both copy and content) —

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Prove Your Claims

A motivational speaker just sent me a free review copy of his new book, published earlier this month. A banner on the front cover proclaims the book is an “international best-seller.” Yet when I check it online, the book is ranked #292,514 on Amazon. Surely, if this just-published book were in fact an international bestseller,

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Improving Sales Lead Quality

What is a “quality” sales lead? For me, a high quality sales lead is someone who: A–Already knows who I am. B–Is predisposed to hiring me. C–Does not shop for copywriting services looking for the low bid. Of course, not all self-promotion and marketing generates sales leads of equal quality. For my freelance copywriting services,

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