Virtually every day I get at least one phone call or e-mail from some stranger asking for my help or advice or to answer a question … with 99% of them, of course, not offering to PAY me for my time and trouble. If you want to approach someone you view as an expert or
My friend DH, a retired copywriter, once said he would take on any product except those that are illegal, immoral, or fattening. A new hamburger now being sold at the stadium of a minor-league baseball team — the West Michigan Whitecaps — surely falls into the third category … and maybe even the second. The
Two years ago, only one out of five marketers used social media. According to a survey from the Association of National Advertisers, today two out of three marketers use social media. I have to admit that, while I have accounts on Facebook, LinkedIn, Twitter, and MySpace, I can muster no personal enthusiasm for social networking.
Self-help gurus preach positive thinking and the Law of Attraction, which says that when you think about good things, good things will come to you. But a new research study reported in Time (7/27/09, p. 55) disputes the power of positive thinking, concluding that “trying to get people to think more positively can actually have
Oscar Mayer’s great innovation was to create a brand in a product category (hot dogs) in which no brands had previously existed. Other marketing innovators to introduce branded products into categories that previously lacked brands include Frank Perdue (chicken) and Orville Redenbacher (popcorn). Anyway, one of Oscar Mayer’s brand promotions is the Oscar Mayer Wienermobile,
JR used to think so … but she doesn’t anymore. In June 2009, a federal jury ruled that JR, a 23-year-old woman, violated copyright law for illegally sharing 24 copyright-protected songs she downloaded on the Internet. The fine: $80,000 per song, for a total of $1.92 million. Now, I’m an old school guy who takes
…and we’ve issued a summons for wrong usage to www.myhealthmaster.com. They sell a food producer which they claim is equivalent to professional models that sell for $1,200. They proclaim that by buying Health Master, “you won’t pay even a fraction of that price!” But yes, you WILL pay a fraction of that price — simply
Why are some people more successful than others? A lot of people who claim to be rich and successful ? and I say ?claim? because we don?t know for a fact that they are — act as if it?s all them ? and that luck had nothing to do with it. But the fact is,