Bad Business ? or Just Bad Phone Manners?

It?s a small point, I know, but it really irks me. The other day, I called my doctor to cancel and reschedule an appointment. ?Can you call me back in 10 minutes?? the receptionist asked me. What she should have said was: ?Can I call YOU back in 10 minutes?? I am the customer. She

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A New Metric for Measuring Twitter ROI

I have created a crude metric for measuring whether Twitter is getting you results or just wasting your time. I call this metric the Followed-to-Follow (FF) Ratio. It is the ratio of how many people follow you on Twitter vs. how many people you follow. Your FF Ratio should be at least 10:1, meaning you

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Why I Never Give Unsolicited Advice

TQ, a friend of many years, does not understand a rule I live by, which is: never give unsolicited advice. Here are 5 reasons why I do not give unsolicited advice — and why I am not crazy about getting it, either: 1 — If other people really wanted your advice, they would ask for

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The $45 Question: What’s Your Online Marketing ROI?

What’s the ROI for your favorite online marketing medium? My favorite is e-mail marketing. According to “Taking Names,” a special report from Direct magazine, in 2008 e-mail generated slightly more than $45 in revenues for every dollar spent on e-mail marketing. I believe this number, because I know myself how to measure revenues from e-mail

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Obama Never Asked Me, But….

A CNN.com poll today shows that 74% of Americans are confused about the Obama Administration’s health plan, and only one out of four feels well-informed about the health plan. President Obama doesn’t read this blog and isn’t asking my advice. But if I were in the White House, here’s what I’d do immediately: 1–Distill a

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