The Power of Negative Thinking

In her new book Bright-Sided, Barbara Ehrenreich makes clear she is not a fan of the law of attraction, and says that positive thinking is a “mass delusion.” She also says the notion that our thoughts can directly affect the physical world is irrational. To believe in the power of positive thinking, writes Ehrenreich, “requires

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Don?t Blow PR Opportunities

The other day, I asked someone for permission to reprint a short tip of hers in one of my books. ?Fine,? she said. ?As long as you credit me as the source.? ?Sure,? I replied. ?And include a link to my site,? she instructed. ?Of course,? I said. ?And run my full bio in the

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Why Are You Self-Employed?

According to the Enterprise Council on Small Business (BtoB, 11/16/09, p. 21), entrepreneurs become self-employed for one of 3 reasons: >> 74% want to be able to earn their living through a specific skill or activity they are good at or enjoy; e.g., photography, woodworking, writing, web site design, public speaking. >> 24% are corporate

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Are You a “Marketing Theoretician”?

A marketing theoretician is a blogger, author, or speaker who writes and speaks about marketing, but doesn’t actually DO marketing. My advice is to read books and blogs and attend seminars and webinars by people who are marketing practitioners — actually doing marketing in the real world — either planning and writing campaigns, or marketing

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Save Money. Die Better.

Walmart’s slogan is “Save Money. Live Better.” Now Walmart can help you die better, too — or at least cheaper: According to an article in Advertising Age (11/9/09, p. 10), the retail giant is now selling caskets and other funeral supplies on its web sites. Costco and Amazon also sell coffins online. Traditionally coffins are

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