A Million Books

An article in today’s PW Daily notes that there are over a million books published each year — about 75% self published and 25% traditionally published. Assuming publishers work Monday through Friday, that’s a staggering 4,000 new books published per day! CV, an editor, told me that what’s wrong with book publishing today is that

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The Only 4 Reasons Why People Buy

In his Target marketing column (4/10, p. 34), Denny Hatch notes that there are only 4 reasons why people will buy from you: 1–Price. 2–Service. 3–Quality. 4–Exclusivity. Of these, exclusivity is the most enviable position to possess. “If you can move your business into exclusivity, you have no worried about price, service, and competition,” writes

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