May 24th, 2010 by Bob Bly
There are only three ways to learn either a new process (e.g., starting an Internet business) or a new skill (e.g., copywriting): studying, observing, and doing.
The 25-50-25 rule says that to master a skill or process, and put what you learn into practical action, you must divide your time as follows:
>> No more than 25% of your time is spent studying ? i.e., reading books, going to boot camps, attending workshops, dialing into tele-seminars, listening to CDs in your car.
>> No more than 25% of your time is spent observing ? watching what successful people in your field are already doing; e.g., if you want to become a direct mail copywriter, this means reading and analyzing the direct mail you get in your mail box each day.
>> At least 50% of your time is spent actually DOING the thing you are studying and observing ? e.g., if you want to sell information products on the Internet, you are creating your first product ? designing your Web site ? or building your list.
Acquiring business knowledge is a worthwhile activity. But without action, that knowledge is worthless to you.
Here?s a little secret that may be helpful: You don?t have to know everything — or even most of what there is to know ? to succeed in most endeavors.
For example, there are hundreds of strategies for making money on the Internet.
But you can make a six-figure annual income online using only a few of them, even if you never bother to learn the others.
When we were kids, our parents and teachers told us to study, study, study.
But I see many people today much more enamored with studying and reading about business, marketing, freelancing, and entrepreneurship than actually doing.
Well, I understand that. Reading about marketing is fascinating — and fun. And it?s within your comfort zone.
But the money is in the doing, not the reading.
Follow the 25-50-25 rule, and you?ll be doing ? and making money ? at least half the time.