The 25-50-25 Rule of Time Management

There are only three ways to learn either a new process (e.g., starting an Internet business) or a new skill (e.g., copywriting): studying, observing, and doing. The 25-50-25 rule says that to master a skill or process, and put what you learn into practical action, you must divide your time as follows: >> No more

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Another Nail in Print’s Coffin

According to an article in The Record (5/15/10), here is how average daily media use breaks down among 8 to 18-year-olds: *Television — 4 hours and 29 minutes. *Music/audio — 2 hours and 31 minutes. *Computer — 1 hour and 29 minutes. *Video games — 1 hour and 13 minutes. *Print — 38 minutes.

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Direct Mail Preferred Over E-Mail?

In his column in Target Marketing (5/2010, p. 42), Denny Hatch said that a large percentage of the population — 18 to 34 year olds and 62-plus — prefer direct mail to e-mail. If you are in these groups, or outside them, which would you rather receive — e-mail marketing, direct mail, both, or neither?

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