YOURS FREE ? MY GIFT TO YOU! Did the above headline catch your attention? I wrote it to demonstrate this issue?s marketing lesson: The word ?FREE? is the most powerful word in direct marketing. Always has been. Still is today. Will still be 10 years from now, in my opinion. ?I saw someone use FREE
According to an article in Direct Marketing News (11/10, p. 14), the majority of marketers use social media, on average, 6 hours a week. How much time do YOU spend on social media?
Excerpted from my new book, How to Write and Sell Simple Information for Fun and Profit. 1. It?s easy to get started in how-to writing: ?How-to writing provides a quicker, surer entry into publication than many other writing categories. Vast hordes dream of writing the Great American Novel, but the group of writers who dream