Should You Write an e-Book?

The overwhelming majority of e-books I see fall into one of two categories. The first category is lousy quality in writing, editing, and page layout. They?are extremely amateurish?and therefore not worth reading. The second category is e-books on the same? old topics that have been done 1,000 times before — topics like leadership, marketing, sales,

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Protecting Your Intellectual Property Online

One of my subscribers SP writes: ?How do I stop people who buy my e-books from making illegal copies and giving it to their friends?? ?Here are a few techniques that offer a degree of protection: ?1?Have a copyright page in the front of the book. Add a copyright notice. Mine reads: ??? Copyright 2010

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4 Things You Need to Know About Refunds

Many marketers, both large and small ? and I include myself among the latter ? go bonkers when customers return products for refund. BK, an executive with one of the biggest and most famous direct marketing publishing companies, told me each refund request drives the company?s owner crazy. ?Our books contain great information, incredibly valuable,?

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Is Your Job Fun?

My job is writing, and I have always found it fun as a rule, though not for every minute of every day. I was thinking about what it takes for a job to be fun and I think three conditions must be met: 1. You find the job interesting. For a writer like me, that

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