Meet Robo-Writer

In the forthcoming motion picture Real Steel, human prizefighters are replaced by boxing robots. This fate may be reality, not science fiction, for writers. A company called Narrative Science (www.narrativescience.com) claims their technology can “transform data into high-quality editorial content … without human authoring or editing.” If it’s true, this is bad news for freelance

Read More

Share

Are You Getting Too Many E-Mail Marketing Messages?

The other day, one of my online subscribers, CR, complained about the e-mail marketing of a famous Internet marketer.  “I unsubscribed from his list,” she told me haughtily. “As soon as I joined, I got e-mails from him once or twice every day – and there’s no one I or anyone else needs to hear

Read More

Share

Direct Mail Isn’t Dead

You frequently hear digital and new media evangelists say that print in general and direct mail in particular are dead. If that’t the case, how do you explain the Winterberry Group’s forecast that direct mail spending will grow 5.8% to $47.8 billion this year? Why would marketers spend nearly $50 billion this year on direct

Read More

Share

My Pet Peeve with (Some) Authors

Here’s my pet peeve: being sent books I didn’t ask for. If you are an author, don?t send me a copy of your book unsolicited in the mail. Ask me for permission first. My office is overflowing with business books authors have sent me ? books I will never have time to read but hate

Read More

Share