Archive for February, 2012

Which Are You–Good, Fast, or Cheap?

February 29th, 2012 by Bob Bly

A sign on the shop floor of a manufacturing facility showed a triangle. Each corner was labeled: one was GOOD, another was FAST, the third was CHEAP. The caption under the triangle said PICK ANY TWO.

It makes sense to me. If you are cheap and fast, you probably aren’t very good. If you are good and fast,  you can and should charge a premium fee. If you are cheap and good, you probably don’t allow customers to rush you.

If you are all three — cheap, good, fast — you are under constant pressure and probably not making that much money.

Which are  you — good, fast, or cheap?

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Category: General | 5 Comments »

There’s No Pleasing Margaret

February 25th, 2012 by Bob Bly

I recently gave a one-hour phone seminar that was free.

You’d think FREE would  be a fair price. But Margaret isn’t satisfied.

“I did not sign up for the teleseminar because it would cost me an arm and a leg to listen in by phone,” she wrote.

There’s no pleasing some people.

“I would gladly sign up for a computer seminar where I could watch and listen over the Internet or you could send me an email that I could print off and follow the advice.”

By the way, the session was in fact a webinar and  you COULD watch and listen on your computer. This was made clear on the registration page. (We did not offer a transcript … because the session was free!)

As I say, there is no pleasing some people.

 

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Category: General | 6 Comments »

Marketing Execs Love This Social Network

February 17th, 2012 by Bob Bly

Lots of people think LinkedIn is the best site for corporate networking.

But according to a survey by the Creative Group, 56% of marketing and advertising executives named Facebook as their favorite social network, 21% picked LinkedIn, and only 4% named Twitter.

I don’t much care for any of them as I continue to find social networking a huge time suck and a thundering bore.

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Category: General | 18 Comments »

Amazon Web Marketing Bestseller, Content Is Cash, Nominated For 2012 Small Business Book Award

February 7th, 2012 by Bob Bly

Content Is Cash: Leveraging Great Content and the Web for Increased Traffic, Sales, Leads and Buzz [Que Publishing] by friend and colleague, Wendy Montes de Oca — which hit #1 on the Amazon web marketing bestseller list in Sept. of 2011 — was recently nominated for the 2012 Small Business Book Awards. SmallBizTrends.com celebrates the best books that small business people and entrepreneurs should read. But this book also contains some high performing, virtually no-cost (organic) strategies for anyone looking to grow a business: marketers, editors, bloggers, online publishers, soloprenuers, freelancers, consultants, copywriters and webmasters. Voting started Feb. 1. Web surfers may cast one vote per day, every day through Feb. 16. Show your love and vote today! For more information, visit:

http://bookawards.smallbiztrends.com/marketing_2011/content-is-cash-2

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Category: General | 23 Comments »