GM Says “No Thanks” to Facebook Advertising

Stephen Booser sent me an e-mail today in which he notes that GM has pulled its advertising program out of Facebook due to lack of results. “Could this be the beginning of a realization by those who have things to sell that they have been sold a bill of goods by the young marketers most

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New Life for Newspapers?

Many people believe  newspapers are an antiquated, soon-to-be-dead medium. But if so, why did Warren Buffett — arguably the world’s savviest investor — just buy 63 newspapers for $142 million? “Berkshire Hathaway doesn’t fool around,” said analyst Edward Atorino. “I don’t think Berkshire Hathaway does anything where they’re going to lose money.” “We may buy

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What does GE get out of social media?

According to an article in Direct Marketing News (5/12, p. 12), General Electric has more than 200,000 Facebook friends and more than 50,000 Twitter followers. What does GE post on the social networks? Photos, questions, and jokes. What do they get out of all this activity? Hundreds of “likes,” comments, and mentions. Getting Facebook “likes”

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Ask a Stupid Question….

A recent headline on msn.com read: “Why are teen moms poor?” Is this a serious question? They’re poor because they are teenagers who have children. Children are expensive, and most teens earn and have little or no money. Mystery solved, right?

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Avoid Logical Contradictions in Copy

A TV commercial for the new movie “Snow White and the Huntsman” dramatically proclaims — “This is no fairy tale!” It reads well and sounds dramatic. The only problem: it’s not true. Anything about Snow White is by definition a fairy tale. So the copy is  one big lie. Am I being a nitpicker here? Or am

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Is Writing the Hardest Form of Thinking?

In The Writer magazine (6/12, p. 15), my favorite novelist, Pat Conroy (The Prince of Tides, The Great Santini), writes that “Good writing is the hardest form of thinking.” He continues: “It involves the agony of turning profoundly difficult thoughts into lucid form, then forcing them into the tight-fitting uniform of language, making them visible

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