Do you sweat too much of the small stuff?

On January 7, 2017, a gunman opened fire in the Fort Lauderdale, Florida airport killing 5 people in the baggage area. What makes this personal for me is that my mother and her boyfriend were standing in that same baggage claim in the same airport one week earlier. Many people, and I am one of

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The gold mine hidden in your files

There is hidden gold in content you have already written. For most writers, that content sits idle in file cabinets and on hard drives — wasting away and not earning them a dime. Except, in the explosive information marketing industry, content owners can now generate thousands of dollars of additional profits from content they already

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Enthusiasm: the key to great writing

One of the factors that can elevate your writing to the next level of effectiveness and power is enthusiasm. By that I mean enthusiasm both for the subject matter as well as the particular piece you are writing, whether it’s an essay, article, book, ad, blog post, or sales letter. When you are enthusiastic about

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Copywriting: the good, the bad, and the ugly

Is freelance copywriting being oversold as a business opportunity, with those who write about it looking through rose-colored glasses? Well, in some ways yes. But so is just about every business opportunity and profession under the sun. One of the problems with business opportunities in general and freelance copywriting in particular is you always hear

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How far would you go to close a $29 sale?

A few weeks ago, subscriber MP told me she read someone else’s book on information marketing, followed the advice, and it did not work. And then she asked me, “How is your material any different?” It sounds like a reasonable question, but I refused to answer it, telling her “I have no interest in convincing

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