The 80/20 formula for freelance writing success

I hear from hundreds of freelance writers each year, many of whom are not entirely happy with their careers. And they fall into two distinct groups: >> The first group is freelancers who are primarily pursuing their literary or journalistic calling. They mostly write plays, poems, movies, novels, nonfiction books, articles, essays, short stories, screenplays,

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My theory of haste-based rudeness

More and more people today are curt, cold, unfriendly, mean, and downright rude. But I believe most of them are not bad people, and they aren’t in many instances deliberately being mean or discourteous to you. They are short with you and impolite because they are just so darned busy! I call this phenomenon haste-based

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The awful truth about online reviews

Anybody who is in the public eye on the internet … even someone as minor as me … will invariably get his fair share of people who feel compelled to bash him — often in a nasty and mean-spirited way. Of course the conventional wisdom is to shrug it off. But I sometimes find it

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How to get better input from clients

If you are a marketing manager … copywriter … ad agency … creative director … or content marketer … … the marketing you produce is only as good as the information you are able to gain on your target market and your product — and your understanding of it. Therefore, in the profession of marketing,

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