The Village of the Damned

A few months ago I sold my car to my oldest son. When we went to the Department of Motor Vehicles (DMV), I had to stand in line for more than 2 hours. It gave me an idea to film a documentary about the DMV which I would title “Village of the Damned.” If evil

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Why I read paperbound books only

Recently, on a Facebook post, I casually mentioned in passing that I get a lot of my books to read at the local town library. My Facebook friend LW wrote: “Bob, why the public library when there is Kindle?” My immediate thought was: “LW, why Kindle when there is the public library?” I absolutely prefer

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When internet marketing works

Sometimes internet marketing is a pain in the ass. You work hard on a product, launch it, and nobody is interested. Now you have to salvage the product either by improving it or bundling it with other stuff. Another disaster scenario: You send an email marketing message to thousands of people, driving them to a

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The 2 ways reading makes you a better writer

One of the most common questions I get is, “Bob, what book are you reading now?” And most people are shocked to find that it is a novel, short story collection, play, nonfiction narrative, social issue, science, math, history, economics, or informational book on a topic other than marketing or business. The 2 best ways

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A short course in making money with microsites

A “microsite” is a small website dedicated to selling a single product, service, or offer. I am frequently asked, “Does each microsite need its own domain name, or can I just make it an extension of my main domain name?” For instance, if your main site is www.jacksfoodsite.com and you have a separate microsite selling

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