Copywriting vs. traditional freelancing: no contest

Back in the day, most freelance writers made the bulk of their income, which was often quite modest, writing books for mainstream publishing houses and articles for magazines and newspapers. Today this is still the province of “traditional” freelance writers, though many of the books are now ebooks and the articles are just as likely

Read More

Share

Why those who can also teach

In a recent dinner conversation — it happened to be at my best friend’s wedding — the subject of an option trading course promoted by Mr. X, a successful trader, came up. ML, the person sitting at my table who was next to me, said: “I doubt he is really successful as an option trader.

Read More

Share

Why I hate travel

In his book “Far and Away,” Andrew Solomon writes: “I cherished travel for the way it stopped time, forcing me to inhabit the present tense.” Solomon loves travel. I loathe it. I travel as little as possible and would be happy never to do it again. Why? Here are 7 things I hate about travel:

Read More

Share

Copywriters: escape the “commodity trap”

Subscriber DC writes, “What’s the biggest threat facing freelance copywriters?” Then he answers his own question: “It’s commoditization. “To see where copywriting is going, look no further than translation. “This is now almost a commodity, in which freelance rates are in a ‘race to the bottom.’ “In copywriting, barriers to entry are so low …

Read More

Share

The only 3 ways to become a better copywriter

Subscriber GJ writes: “How do I become a better copywriter? Do you have any suggestions or tips?” There are really only 3 ways I know to become a better copywriter: 1–Write. Start writing copy. Then keep on writing it. Do class assignments. Write copy for clients … or your own products … or both. The

Read More

Share

9 reasons to market yourself by writing articles

Subscriber DK writes: “How much stock, if any, do you put in the strategy of putting articles on-line (or elsewhere) for free?” Answer: a lot. I wrote my first article for one of the marketing trade publications when I launched my freelance copywriting business in 1982. And I’ve been writing articles to promote my copywriting

Read More

Share

How far would you go to close a $29 sale?

A few weeks ago, subscriber MP told me she read someone else’s book on information marketing, followed the advice, and it did not work. And then she asked me, “How is your material any different?” It sounds like a reasonable question, but I refused to answer it, telling her “I have no interest in convincing

Read More

Share

Upsell yourself to bigger profits

When I started my freelance copywriting career in the early 1980s, the most lucrative assignment was writing direct mail packages to sell magazine subscriptions. And perhaps the toughest assignment was the “free to paid conversion” campaign. This was a direct mail package designed to get people who formerly received a magazine for free to now

Read More

Share