How I differ from my fellow info marketers

PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them

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How to submit copy

Subscriber BM writes: “Bob, can I ask a dumb logistical question? How exactly do you submit your copy? And in what form? In a word Doc? PDF? “Do you format the copy exactly as you envision it, down to the headline font and size? And what about images and charts and things like Johnson boxes?

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Is content marketing overhyped?

A week or so ago, I received via email a link to an article titled — “How to Stop Acting Like a Marketer and Start Thinking Like a Publisher.” And the misguided ideal it promotes — that we are all publishers, not marketers — is a sure road to ruin. The problem with this attitude

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Why bragging does not pay

I have two simple and inviolate rules I live my life by: (a) don’t give unsolicited advice and (b) don’t brag. TW recently asked me, quite reasonably, “What is wrong with bragging?” Well, as my mother once told me, there are 3 types of people you brag to, and therefore 3 reasons why there is

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Writing: the #1 barrier to digital marketing

Digital marketing has an insatiable thirst for good content and copy to fuel it and produce results. And therein lies a problem: companies that lack writing resources neglect certain digital channels — because they do not have the time, talent, nor temperament to write the copy these marketing tactics require. In my experience, the marketing-related

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