The “99/1 rule” of affiliate marketing says that 99% of your affiliates aren’t going to sell any product for you. And conversely, the top 1% of your affiliates — the “super affiliates” — will account for 99% of all your affiliate sales revenues. But the super affiliates are rather picky about whom they do deals
Has this ever happened to you? You are starting or have already started an internet marketing business. And you have begun asking some of the other marketers in your space for information on how you can become an affiliate — so you can sell their products, for a commission, to your list. Much to your
PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them
Subscriber BM writes: “Bob, can I ask a dumb logistical question? How exactly do you submit your copy? And in what form? In a word Doc? PDF? “Do you format the copy exactly as you envision it, down to the headline font and size? And what about images and charts and things like Johnson boxes?
A week or so ago, I received via email a link to an article titled — “How to Stop Acting Like a Marketer and Start Thinking Like a Publisher.” And the misguided ideal it promotes — that we are all publishers, not marketers — is a sure road to ruin. The problem with this attitude
I have two simple and inviolate rules I live my life by: (a) don’t give unsolicited advice and (b) don’t brag. TW recently asked me, quite reasonably, “What is wrong with bragging?” Well, as my mother once told me, there are 3 types of people you brag to, and therefore 3 reasons why there is
Digital marketing has an insatiable thirst for good content and copy to fuel it and produce results. And therein lies a problem: companies that lack writing resources neglect certain digital channels — because they do not have the time, talent, nor temperament to write the copy these marketing tactics require. In my experience, the marketing-related