Comments on: Is Madison Avenue Advertising a Total Fraud? http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/ bly.com direct marketing blog Wed, 08 Feb 2012 14:52:06 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: marketing online http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-681818 marketing online Mon, 02 Jan 2012 09:21:17 +0000 http://www.bly.com/blog/?p=151#comment-681818 <strong>marketing online...</strong> [...]Is Madison Avenue Advertising a Total Fraud? - bly.com blog - bly.com direct marketing blog[...]... marketing online…

[...]Is Madison Avenue Advertising a Total Fraud? – bly.com blog – bly.com direct marketing blog[...]…

]]> By: advertising http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-681789 advertising Mon, 19 Dec 2011 04:39:23 +0000 http://www.bly.com/blog/?p=151#comment-681789 <strong>advertising...</strong> [...]Is Madison Avenue Advertising a Total Fraud? - bly.com blog - bly.com direct marketing blog[...]... advertising…

[...]Is Madison Avenue Advertising a Total Fraud? – bly.com blog – bly.com direct marketing blog[...]…

]]> By: Achieve top rankings for your website in Google by following the recommendations in our elite SEO Report Pack http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-681743 Achieve top rankings for your website in Google by following the recommendations in our elite SEO Report Pack Tue, 29 Nov 2011 15:10:04 +0000 http://www.bly.com/blog/?p=151#comment-681743 <strong>Achieve top rankings for your website in Google by following the recommendations in our elite SEO Report Pack...</strong> [...]Is Madison Avenue Advertising a Total Fraud? - bly.com blog - bly.com direct marketing blog[...]... Achieve top rankings for your website in Google by following the recommendations in our elite SEO Report Pack…

[...]Is Madison Avenue Advertising a Total Fraud? – bly.com blog – bly.com direct marketing blog[...]…

]]> By: hey there, thank you for your awesome blogpost about Six Flags. my opinion is the greatest thing in the universe. Leave me a reply. And again many thanks for your wonderfull article. http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-681481 hey there, thank you for your awesome blogpost about Six Flags. my opinion is the greatest thing in the universe. Leave me a reply. And again many thanks for your wonderfull article. Sat, 15 Oct 2011 15:01:42 +0000 http://www.bly.com/blog/?p=151#comment-681481 <strong>heythere, many thanks for your awesome posted article about Six Flags. I think it is the most wonderfull thing in the universe. Leave me a reply. And again many thanks for your wonderfull post....</strong> [...]Is Madison Avenue Advertising a Total Fraud? - bly.com blog - bly.com direct marketing blog[...]... heythere, many thanks for your awesome posted article about Six Flags. I think it is the most wonderfull thing in the universe. Leave me a reply. And again many thanks for your wonderfull post….

[...]Is Madison Avenue Advertising a Total Fraud? – bly.com blog – bly.com direct marketing blog[...]…

]]> By: Cathy Reisenwitz http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-680075 Cathy Reisenwitz Thu, 12 Aug 2010 21:21:10 +0000 http://www.bly.com/blog/?p=151#comment-680075 When I interned at an ad agency, I found there to be way too much interest in awards and creativity for my taste. I always wanted to bring it back to how this was going to sell products. That's why I'm in SEO now! When I interned at an ad agency, I found there to be way too much interest in awards and creativity for my taste. I always wanted to bring it back to how this was going to sell products. That’s why I’m in SEO now!

]]> By: Scott McDougal http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-679523 Scott McDougal Wed, 05 May 2010 01:28:33 +0000 http://www.bly.com/blog/?p=151#comment-679523 A lot of what you see on TV is crap, but the really good agencies like Weiden & Kennedy (Nike), Goodby, Preira Odell (Corona), Draft FCB (Miller Lite), Richards Group (Chik-Fil-A), Crispin (the Coke Zero "taste infringement campaign was brilliant) ... there are hundreds of great agencies ... do really great work! and if they don't it's usually because their clients ruin their big ideas with approval by committee, legal departments, and aversion to risk. Google these companies, visit their websites, look and their work, then reconsider the original question Bob posed. A lot of what you see on TV is crap, but the really good agencies like Weiden & Kennedy (Nike), Goodby, Preira Odell (Corona), Draft FCB (Miller Lite), Richards Group (Chik-Fil-A), Crispin (the Coke Zero “taste infringement campaign was brilliant) … there are hundreds of great agencies … do really great work! and if they don’t it’s usually because their clients ruin their big ideas with approval by committee, legal departments, and aversion to risk. Google these companies, visit their websites, look and their work, then reconsider the original question Bob posed.

]]> By: Scott McDougal http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-679522 Scott McDougal Wed, 05 May 2010 01:12:44 +0000 http://www.bly.com/blog/?p=151#comment-679522 Bob, If Madison Avenue Ad Agency-type advertising is a scam, how do you explain the building of iconic brands like Marlboro, Nike, Adidas, Coke, Apple, Budweiser, and on and on and on ... WITHOUT using direct mail or Internet Marketing? These are huge brands that at one time or another were worth billions! Think you're gonna build brands like that by marketing one-to-one or building a list? And how are you going to reach the innovators and early adopters with you long copy? Fact is, people don't have to attention spans to read much copy any more. Direct mail is great for niche products like supplements, newsletters, widgets, etc ... but not for building billion dollar businesses. Most direct/internet marketing, even the good stuff, doesn't have a concept either. It basically tries to argue a customer into a sale with pages and pages of copy. Mad-ave-type copy utilizes smart concepts that readers don't see coming. Yes it's clever and entertaining. That's the point. To get your message heard without boring the consumer. I suggest anyone reading this pick up Seth Godin's Purple Cow. Or Hey Whipple, Squeeze This, or any issue of CA. Many of these ads cannot be measured to the dollar, which is unfortunate, but that doesn't mean they don't work. Big companies cannot simply stop advertising. If a major brand like Coke stops buying TV spots, radio spots, etc they will lose market share to their biggest competitors. As a copywriter whose seen the perspectives of both the direct mail/internet marketing world and is in grad school learning the mad-ave type stuff, my conclusion is that both work for different targets and types of products. Funny TV spots would be a waste for a boutique financial newsletter. However, they are appropriate and extremely profitable for brands like Nike. Bob,

If Madison Avenue Ad Agency-type advertising is a scam, how do you explain the building of iconic brands like Marlboro, Nike, Adidas, Coke, Apple, Budweiser, and on and on and on … WITHOUT using direct mail or Internet Marketing? These are huge brands that at one time or another were worth billions! Think you’re gonna build brands like that by marketing one-to-one or building a list? And how are you going to reach the innovators and early adopters with you long copy? Fact is, people don’t have to attention spans to read much copy any more. Direct mail is great for niche products like supplements, newsletters, widgets, etc … but not for building billion dollar businesses. Most direct/internet marketing, even the good stuff, doesn’t have a concept either. It basically tries to argue a customer into a sale with pages and pages of copy. Mad-ave-type copy utilizes smart concepts that readers don’t see coming. Yes it’s clever and entertaining. That’s the point. To get your message heard without boring the consumer. I suggest anyone reading this pick up Seth Godin’s Purple Cow. Or Hey Whipple, Squeeze This, or any issue of CA. Many of these ads cannot be measured to the dollar, which is unfortunate, but that doesn’t mean they don’t work. Big companies cannot simply stop advertising. If a major brand like Coke stops buying TV spots, radio spots, etc they will lose market share to their biggest competitors. As a copywriter whose seen the perspectives of both the direct mail/internet marketing world and is in grad school learning the mad-ave type stuff, my conclusion is that both work for different targets and types of products. Funny TV spots would be a waste for a boutique financial newsletter. However, they are appropriate and extremely profitable for brands like Nike.

]]> By: xkqlacqkrj http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-395600 xkqlacqkrj Thu, 21 Jun 2007 05:26:28 +0000 http://www.bly.com/blog/?p=151#comment-395600 Hello! Good Site! Thanks you! riuapdvpwtmcrg Hello! Good Site! Thanks you! riuapdvpwtmcrg

]]> By: seso http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-363584 seso Mon, 04 Jun 2007 10:28:00 +0000 http://www.bly.com/blog/?p=151#comment-363584 Great site! Good luck to it's owner! Great site! Good luck to it’s owner!

]]> By: transex http://bly.com/blog/advertising/is-madison-avenue-advertising-a-total-fraud/#comment-347080 transex Sun, 27 May 2007 20:50:15 +0000 http://www.bly.com/blog/?p=151#comment-347080 Interfaccia comoda, colori piacevoli, buoni! Interfaccia comoda, colori piacevoli, buoni!

]]>