October 9th, 2008 by Bob Bly
Last night I saw a Burger King TV commercial in which two guys dressed in hamburger costumes go to Wendy’s to order hamburgers, only to conclude that Wendy’s doesn’t offer burgers as good as BK.
The primary visual displayed on the screen throughout most of the commercial is the giant Wendy’s sign in front of the Wendy’s the burger guys go to.
In their argument with the server about who has the best burger, the name “Wendy’s” is mentioned about the same number of times as the name “Burger King.”
Consequently, the average viewer who sees the commercial is more likely to think of Wendy’s than he is of BK.
In fact, if he was paying scant attention as so many viewers do, he may even think he has just seen a Wendy’s commercial.
Does BK’s ad agency not realize they have made a giant blunder here?
Hard for me to accept that grown adults hold those agency jobs, created the commercial, and thinks it’s good — and that grown adults at BK approved it.
Did none of these folks pass Advertising 101?
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