Comments on: No One Reads Long Copy, She Says http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/ bly.com direct marketing blog Wed, 16 May 2012 20:54:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jacob Wenrick http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682703 Jacob Wenrick Wed, 09 May 2012 17:50:33 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682703 This is really fascinating, You are a very expert blogger. We have joined your own supply and search toward seeking for really your personal excellent post. This is really fascinating, You are a very expert blogger. We have joined your own supply and search toward seeking for really your personal excellent post.

]]> By: Janneth Said http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682526 Janneth Said Sun, 22 Apr 2012 09:07:58 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682526 There are definitely a lot of details like that to take into consideration. That is a great level to bring up. I offer the ideas above as normal inspiration but clearly there are questions just like the one you convey up where crucial factor can be working in sincere good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly recognized as a good game. Both girls and boys feel the impact of only a moment’s pleasure, for the rest of their lives. There are definitely a lot of details like that to take into consideration. That is a great level to bring up. I offer the ideas above as normal inspiration but clearly there are questions just like the one you convey up where crucial factor can be working in sincere good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly recognized as a good game. Both girls and boys feel the impact of only a moment’s pleasure, for the rest of their lives.

]]> By: Joan Mandela http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682502 Joan Mandela Fri, 20 Apr 2012 03:07:26 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682502 The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my option to read, but I really thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about something that you can repair in case you werent too busy looking for attention. The next time I read a blog, I hope that it doesnt disappoint me as much as this one. I mean, I know it was my option to read, but I really thought youd have one thing attention-grabbing to say. All I hear is a bunch of whining about something that you can repair in case you werent too busy looking for attention.

]]> By: sareserve http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682372 sareserve Wed, 28 Mar 2012 04:26:38 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682372 No One Reads Long Copy, She Says - bly.com blog - bly.com direct marketing blog I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my trouble. You are wonderful! Thanks! your article about No One Reads Long Copy, She Says - bly.com blog - bly.com direct marketing blogBest Regards Shane No One Reads Long Copy, She Says – bly.com blog – bly.com direct marketing blog I was recommended this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my trouble. You are wonderful! Thanks! your article about No One Reads Long Copy, She Says – bly.com blog – bly.com direct marketing blogBest Regards Shane

]]> By: Flint Jiu Jitsu http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682175 Flint Jiu Jitsu Sun, 04 Mar 2012 12:24:21 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-682175 You have an amazing website. Keep up the great work. You have an amazing website. Keep up the great work.

]]> By: Edwardo Rolfe http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-681912 Edwardo Rolfe Thu, 26 Jan 2012 07:27:20 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-681912 Tremendously informative cheers, I think your readers could quite possibly want more stories. Tremendously informative cheers, I think your readers could quite possibly want more stories.

]]> By: Cornelia Argabright http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-681901 Cornelia Argabright Wed, 25 Jan 2012 03:22:33 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-681901 Your write up is a good model of it. Your write up is a good model of it.

]]> By: David Vinge http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-676150 David Vinge Fri, 03 Apr 2009 15:55:49 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-676150 Jacob Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: "As long as it needs to be." See http://www.emarketingdashboard.com/2008/02/long-or-short-copy-on-web-sites_01.html Jacob Nielsen addresses whether a site’s content strategy should use longer or shorter content. The best answer: “As long as it needs to be.”

See http://www.emarketingdashboard.com/2008/02/long-or-short-copy-on-web-sites_01.html

]]> By: E-Commerce Writer http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-675957 E-Commerce Writer Fri, 13 Mar 2009 16:23:32 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-675957 So much online advice about online copywriting is geared toward those writers who write those multi-page sites selling one (usually expensive) product or service. But what about us e-commerce copywriters? We write hundreds of individual product pages for hundreds of separate products. (Mine consist of very brief attention-getting intro followed by benefit bullets.) And we're constantly being told--by bosses who may not have a clue--that copy must be short, short, short, because Internet shoppers don't read; they scan. I write about athletic performance apparel. Some of our products wick moisture, control garment odors, block UV rays, control breast motion, warm and support your muscles, and program your coffee maker. :) It is IMPOSSIBLE to convey all these benefits in 300 characters or less, yet that's what I'm sometimes expected to do. Meanwhile, our customers actually tell us that they appreciate having longer copy with more details about the performance benefits. It's very frustrating. What do you say to us e-commerce writers? We're not talking about a one-page letter versus a four-page one. We're talking about 300 characters versus 600-700 characters. Is there any advice out there for writers like us? Thanks in advance! So much online advice about online copywriting is geared toward those writers who write those multi-page sites selling one (usually expensive) product or service. But what about us e-commerce copywriters? We write hundreds of individual product pages for hundreds of separate products. (Mine consist of very brief attention-getting intro followed by benefit bullets.) And we’re constantly being told–by bosses who may not have a clue–that copy must be short, short, short, because Internet shoppers don’t read; they scan.

I write about athletic performance apparel. Some of our products wick moisture, control garment odors, block UV rays, control breast motion, warm and support your muscles, and program your coffee maker. :) It is IMPOSSIBLE to convey all these benefits in 300 characters or less, yet that’s what I’m sometimes expected to do. Meanwhile, our customers actually tell us that they appreciate having longer copy with more details about the performance benefits. It’s very frustrating.

What do you say to us e-commerce writers? We’re not talking about a one-page letter versus a four-page one. We’re talking about 300 characters versus 600-700 characters. Is there any advice out there for writers like us?

Thanks in advance!

]]> By: Dan http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-675891 Dan Sat, 07 Mar 2009 23:35:49 +0000 http://bly.com/blog/advertising/no-one-reads-long-copy-she-says/#comment-675891 I follow Hopkin's philosophy from Scientific Advertising almost to a fault. I do my best to tell the entire story. So long copy it is, for me. I read something recently which said that most internet marketers are missing out on a vital piece from direct mail campaigns. The brochure. I don't have much of a swipe file of direct mail pieces myself. But I guess a lot of pieces include a brochure with the long copy sales letter, which gives the short version of the story. So basically, having a short copy piece is supposed to boost conversion. I follow Hopkin’s philosophy from Scientific Advertising almost to a fault. I do my best to tell the entire story. So long copy it is, for me.

I read something recently which said that most internet marketers are missing out on a vital piece from direct mail campaigns. The brochure. I don’t have much of a swipe file of direct mail pieces myself. But I guess a lot of pieces include a brochure with the long copy sales letter, which gives the short version of the story. So basically, having a short copy piece is supposed to boost conversion.

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