October 6th, 2009 by Bob Bly
If you want to save money when hiring ad agencies, use a small agency (50 or fewer employees) instead of a big agency (over 500 employees).
According to an article in Avertising Age (10/5/09, p. 26), chief creative directors at big agencies bill at $964 an hour — almost 4X more than the $271 an hour chief creative directors at small agencies bill on average.
Somehow, I don’t think that the creative director at the big agency is 4X more creative than her counterpart at the small ad agency.
And I seriously doubt the big agency’s campaigns generate 4X the sales of the small agency’s work…..
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