Word-of-mouth marketing has always been more powerful than paid advertising, simply because people believe their friends more than they believe advertisers.
Social networking multiplies your ability to share your opinion about a product exponentially.
According to a study by Jupiter Research, online social network users are 3X more likely to trust their peers’ opinions over advertising when making purchase decisions.
People talk about products on social networks. The social networking site myYearbook found that 81% of survey respondents said they had received advice from friends and followers related to a product purchase through a social site.
Of those who received advice, 74% found it to be influential in their purchase decision.
It would seem that marketers who can successfully integrate social media with traditional marketing would wipe the floor with the rest of us, don’t you agree?