December 4th, 2004 by Bob Bly
One thing unclear to me, a blogging newbie, is how often to write a journal entry in one?s blog.
From an ROI point of view, one should make the fewest entries (because of the time required) to generate the most posts, traffic, and buzz.
From a pure ?fun? point of view (the way I am doing it), one should make a new entry whenever one has something interesting to say.
However, it?s probably best to wait and make that fresh entry when the amount and frequency of posts made in reaction to the current entry diminishes to a negligible volume.
Reason: If you post earlier, you rob yourself and your readers of ongoing, active conversation on a topic they are still interested in and that has not died down.
Yes, they can still post to that old entry, but in my admittedly limited experience in the blogosphere, I?ve noticed that most of the focus and action seems to revolve around the freshest entry.
My friend, blogging authority Deb Weil, says: ?If you’ve launched a blog and are not posting new entries once a week or so, you’re not blogging enough. The name of the game is fresh. Fresh content, fresh ideas, fresh ways of thinking, fresh links.?
Derek Scruggs offered me this pragmatic, time-thrifty advice: ?For you, blogging should be 30 minutes a week, tops.? He suggests I simply post my DM News articles on my blog with a comments link.
Bloggers: How close am I to the mark here?
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