I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? — and I?m hoping you can help me with it.
In particular, I?m looking for examples of businesses — OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms — who are using blogs successfully as a marketing tool.
If you can show that the blog is actually selling product and making money for the business, so much the better.
But I?m most interested in evidence that blogging is a worthwhile marketing activity and should be proactively pursued by businesses looking to promote their products and services.