Confessions of a Blogging Skeptic

May 14th, 2005 by Bob Bly

I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? — and I?m hoping you can help me with it.

In particular, I?m looking for examples of businesses — OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms — who are using blogs successfully as a marketing tool.

If you can show that the blog is actually selling product and making money for the business, so much the better.

But I?m most interested in evidence that blogging is a worthwhile marketing activity and should be proactively pursued by businesses looking to promote their products and services.

This entry was posted on Saturday, May 14th, 2005 at 9:34 am and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

124 responses about “Confessions of a Blogging Skeptic”

  1. Paul Chaney said:

    Bob, since admittedly I helped you move into the blogosphere, might I request a chance to participate? See, I’m actually making a living because of my blog. I don’t make a lot of money FROM my blog, but rather BECAUSE of it. It’s bringing me traffic, referrals, and best of all BUSINESS! Thanks to my blog I have an ever-increasing stable of clients from across the country, and I’m becoming recognized as an expert and thought-leader in the industry.

    Is it making me rich just yet? Nope! But, it is making me a living. And, at this stage of the game, that’s saying something.

  2. Jim Logan said:

    Great news Bob! Congratulations! I’m sure it will be a hit.

    Here are a couple blogs used by businesses to supprt their sales. I’ll email you others as I come across them.

    http://www.askcrabby.com/
    http://www.butlersheetmetal.com/tinbasherblog/

    Jim

  3. Don Marti said:

    Good comments on the English Cut blog at Histor of English Cut on gapingvoid.com

  4. aaron said:

    I’m sure a lot of the products featured on http://www.boingboing.net sell quite well. And I doubt that the blog is “paid” to feature those products.

  5. Toby said:

    Hey Bob – how about a gig teaching bloggings to marketers in El Salvador … does that count?

  6. Jason Butler said:

    BostonWorks has an HR blog that helps the HR folks do their jobs better. Getting people coming back helps them sell more advertising:
    http://bostonworks.boston.com/blog/hr

  7. Andrea said:

    http://www.800ceoread.com/BLOG/

  8. Wendy Maynard said:

    Hi Bob, Came across this site: http://www.synlawn.com/synlawnhome1.html in the process of doing some research for one of my clients. One of the things that I think is particularly effective about this blog: The main site for SYNlawn (http://www.synlawn.com) is wholly Flash and quite beautiful. However, that obviously creates some serious limitations for SEO. With the blog as part of the site, it is a perfect complement to allow HTML and keywords to be incorporated into it without compromising Flash. My design team (www.kinesisinc.com) loves Flash and as a marketer, I have been concerned about some of its limitations for online marketing. This is a nice compromise.

    Best, Wendy Maynard

  9. David Zinger said:

    Hello Bob:
    I appreciate your blog and just added it to my subscriptions at blogline.
    My blog is contributing to my business by demonstrating a sense of humor and giving future clients a place to see (and starting soon hear) my style while also keeping connections with former clients.
    The blog gives a certain freshness to my approach at 50 of age (we are only as old as we blog). I have only been at it since October but have received a number of comments. Sometimes when a committee makes a decision in hiring they get a chance to see my style and determine if the fit is right for them. In addition the process of writing a regular blog is enhancing my writing and is giving me fresh ideas for some new material.

  10. RichW said:

    Bob,
    In addition to my own services blog, I have a second one with my wife for our coffee shop, http://www.aldocoffee.com. We decided to forego a website and just go with a blog, with the obvious benefit of getting much higher search listings on our important keywords without investing time and energy into traditional SEM.

  11. Lee Odden said:

    Hi Bob,
    I would reflect Paul’s sentinments regarding the fact that my “marketing blog” (#1 on Google btw) does not conduct direct sales, but as a result of the blog, the quantity and quality of SEO projects we’re signing has improved significantly. I have 6 full time staff now and am hiring another. I am writing a case study on it in case you’re interested.

    Thanks,
    Lee Odden
    Online Marketing Blog
    http://toprank.blogspot.com

  12. Yvonne DiVita said:

    I was going to cheat and submit Lip-sticking, but it supports blogads and attracts its fair amount of attention, which turns into business now and then, mostly because it’s a niche market. What I would like to offer is our new blog at WME Books. That blog talks about writing books…particularly using print on demand…and while we’ve only generated prospect from it so far, we are just a breath away from signing one of the folks who have contacted us, to a contract. The best part is that we don’t market it heavily (we’re busy enough with the local writers) but people find it in a search, and contact us to discuss help with the book they’re writing. Some outstanding books, by the way.

  13. Jeremy Markum said:

    My “Sage Advice On Fitness Blog” has started making me a mint as of late. I’m soft-selling as an affiliate, and moving my own products and services to boot. Bodyweight exercises, home workouts, and free fitness articles to be found here.

  14. Stacy L. Harp said:

    Hi Bob,

    My friend Paul Chaney told me about what you are looking for, and I’m your person. I started a company using a blog 3 months ago and have been overwhelmed with success.

    I don’t have a marketing background, or even a degree in business, but I’ve made money! So contact me at 714-244-6890 or email me. Thanks.

  15. David said:

    Welcome Aboard! This is group that I’ve just set up specifically for all traders in the world. Please feel to post stories, comments, testimonials, questions and more to this group. Exchange ideas, knowledge and skills. Hope you enjoy it immensely!

  16. OnlineDrugstore said:

    Online Drugstore http://drugstoreon.atspace.com/ Online Drugstore

  17. Calculator Loan Payday said:

    Emergency Loan Payday

  18. Anonymous said:

    Juegos Diiarios

    Service generation product diiarios juegos Danielle Derek, juegos diiarios. Loni deal counter: where however touched history haley.

  19. artificial grass said:

    Blog is really usefully for SEO,
    our site will install blog function (http://www.soccer-maker.com) http://www.artificial-turf.org , http://www.sportcarpet.com )

  20. victoria said:

    Hello Bob,

    Congratulations! I’m sure it will be a hit.

    http://www.vivaturf.com

    victoria

  21. Dennis Comfort said:

    My spouse and i? m really extraordinary design and style and style and additionally construction of your respective site. That? azines a straightforward to the eye that can make it a a great deal bigger satisfying are able to get there this and also visit far more regularly. Do you hire to the market an artist to create the design? Exceptional operate!

  22. curso de uñas de gel madrid said:

    Everything is very open with a clear clarification of the challenges. It was really informative. Your site is useful. Thank you for sharing!

  23. Gundam Malaysia said:

    Very nice post. I just stumbled upon your weblog and wanted to say that I’ve truly enjoyed surfing around your blog posts.

    In any case I’ll be subscribing to your rss feed and I hope you write
    again soon!

  24. porno said:

    That is a good tip particularly to those new to the blogosphere. Brief but very accurate info… Thank you for sharing this one. A must read article!

  25. rug cleaning san diego said:

    Having read this I thought it was extremely enlightening. I appreciate you taking the time and energy to put this short article together. I once again find myself personally spending way too much time both reading and posting comments. But so what, it was still worthwhile!

  26. R. Kassman Pianos said:

    Great info. Lucky me I ran across your website by accident (stumbleupon). I have book marked it for later!

  27. russell kassman said:

    After checking out a few of the blog articles on your blog, I seriously appreciate your way of blogging. I saved as a favorite it to my bookmark webpage list and will be checking back soon. Please visit my web site too and let me know how you feel.

  28. tonmoy sharma said:

    It’s hard to come by educated people for this topic, however, you seem like you know what you’re talking about! Thanks

  29. million hits secret review said:

    You made some good points there. I did a search on the issue and found a good number of folks will have the same opinion with your blog.

  30. Nick Rowley said:

    You are so interesting! I don’t think I’ve read something like that before. So nice to discover someone with some genuine thoughts on this subject matter. Really.. thank you for starting this up. This site is something that is needed on the internet, someone with a bit of originality!

  31. curso de uñas de gel madrid said:

    I’m impressed, I must say. Seldom do I come across a blog that’s both educative and amusing, and without a doubt, you have hit the nail on the head. The issue is an issue that too few men and women are speaking intelligently about. I am very happy I stumbled across this in my search for something regarding this.

  32. web design in walnut creek said:

    Very good post. I’m facing a few of these issues as well..

  33. SALON 23 REVIEWS said:

    Having read this I believed it was rather enlightening. I appreciate you spending some time and energy to put this article together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worth it!

  34. russische djs said:

    I enjoy reading a post that can make men and women think. Also, thanks for allowing for me to comment!

  35. cheap yeezys said:

    Howdy! This post couldn’t be written much better! Going through this article reminds me of my previous roommate! He constantly kept talking about this. I most certainly will send this post to him. Fairly certain he will have a good read. Thank you for sharing!

  36. cheap yeezys said:

    The next time I read a blog, Hopefully it doesn’t fail me just as much as this one. After all, Yes, it was my choice to read, nonetheless I actually believed you would have something useful to say. All I hear is a bunch of complaining about something that you can fix if you were not too busy seeking attention.

  37. dentist lynchburg said:

    I must thank you for the efforts you’ve put in writing this website. I am hoping to view the same high-grade blog posts by you later on as well. In fact, your creative writing abilities has encouraged me to get my very own site now

  38. kit de uñas de gel said:

    Your style is so unique compared to other people I’ve read stuff from. I appreciate you for posting when you have the opportunity, Guess I’ll just bookmark this site.

  39. san antonio bail bonds said:

    After I originally left a comment I seem to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I recieve 4 emails with the exact same comment. Perhaps there is an easy method you are able to remove me from that service? Thank you!

  40. san antonio bail bonds said:

    After I initially commented I appear to have clicked on the -Notify me when new comments are added- checkbox and from now on every time a comment is added I get 4 emails with the exact same comment. Is there a means you are able to remove me from that service? Many thanks!

  41. tarjetas pvc said:

    Good web site you have here.. It’s hard to find high quality writing like yours these days. I truly appreciate people like you! Take care!!

  42. san antonio bail bonds said:

    After looking at a few of the blog posts on your web page, I truly appreciate your technique of writing a blog. I book marked it to my bookmark website list and will be checking back soon. Take a look at my web site as well and tell me how you feel.

  43. san antonio bail bonds said:

    After exploring a number of the blog posts on your web site, I honestly like your way of writing a blog. I book-marked it to my bookmark website list and will be checking back in the near future. Please visit my website too and tell me how you feel.

  44. Club Sandwich Reviews said:

    When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and from now on whenever a comment is added I recieve four emails with the exact same comment. Perhaps there is a way you are able to remove me from that service? Thank you!

  45. survival blog said:

    Hi there! This post couldn’t be written much better! Looking at this article reminds me of my previous roommate! He constantly kept preaching about this. I will send this post to him. Fairly certain he’s going to have a good read. Thank you for sharing!

  46. doomsday preppers said:

    I like reading through a post that can make men and women think. Also, thanks for allowing me to comment!

  47. Steve Chan said:

    This website was… how do you say it? Relevant!! Finally I’ve found something which helped me. Thanks a lot!

  48. business Hong Kong said:

    I cling on to listening to the news update speak about getting free online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i get some?

  49. Michaelpcyvzc said:

    JynxBox Ultra HD V10 Receiver+JB200+HDMI+WIFI Satellite Receiver
    1.Full HD 1080P Receiver.
    2.JB200 HD 8QPSK mould.
    3.WIFI and Internet with LAN
    4.ATSC, DVB-S2, ISDB-T, DVB-T2 compatible

    JynxBox Ultra HD V10 satellite receiver Specifications:
    Full HD 1080P H.264 solution
    Embedded Dual Core High performance 400Mhz 32bit CPU
    128Mb 16 bit DDRII 800 SDRAM
    MPEG-2 MP HL video decoder
    AVC/H.264 HP L4.1 video decoder
    MPEG4 ASP supported
    JPEG decoding accelerator
    Support 4 Video VDAC, can output YPbPr and CVBS simultaneously
    Build-in HDMI with HDCP
    Support full HD output
    MPEG-1 layers I, II and PCM down-mixing
    IEC958 S/PDIF digital output
    Digital mute control and volume adjustment
    Support Dolby down-mixed 2 channel
    Support 2 channel HE-AAC V1
    Build-in 2 channel Audio DAC
    Dual USB 2.0 host interface
    10/100 Mbps Ethernet MAC with RMII
    Serial RS-232 Interface
    Universal Remote
    650mA LNB Output
    IR extender Output
    MicroSD Card Slot
    Built in bracket for Wall Mountable solution
    Features:
    1080P HD Multimedia Player (MKV, XVID, AVI, X264, DivX, MPEG4, H264, FLV, etc…)
    MP3 Player and Picture Viewer
    Time Shift
    WiFi Ready
    Twin Tuner Ready
    ATSC Ready
    USB PVR w/ NTFS Support
    External NTFS USB HDD Compatible
    Video Upscaling to 1080P
    Channel Auto Tune
    PVR Timer Scheduler
    Multi Scan Support
    DVBS2 Tuner Support
    Blinscan support
    Disecq 1.0, 1.1 and 1.2 Support
    EPG Support
    Favorite list support
    Subtitle support

    http://www.cheap3c.com/images/banners/mito2620x356.jpg

  50. investment said:

    I’ve been absent for some time, but now I remember why I used to love this blog. Thank you, I’ll try and check back more frequently. How frequently you update your web site?

  51. facial fort lauderdale said:

    Good site you have here.. It’s difficult to find high-quality writing like yours nowadays. I truly appreciate individuals like you! Take care!!

  52. airfare secrets review said:

    Excellent post. I definitely appreciate this website. Thanks!

  53. Janitorial service gulfport said:

    You have made some decent points there. I looked on the internet to learn more about the issue and found most individuals will go along with your views on this website.

  54. relay-hk.com said:

    I was suggested this blog by my cousin. I am not sure whether this post is written by him as no one else know such detailed about my difficulty. You’re incredible! Thanks!

  55. Janitorial service gulfport said:

    I couldn’t resist commenting. Very well written!

  56. las vegas hotels said:

    I do accept as true with all the ideas you have offered on your post. They are very convincing and can certainly work. Still, the posts are too brief for newbies. May just you please lengthen them a little from next time? Thanks for the post.

  57. escape room bucuresti said:

    I’m not sure exactly why but this blog is loading incredibly slow for me. Is anyone else having this issue or is it a issue on my end? I’ll check back later on and see if the problem still exists.

  58. livejasmin free credits said:

    It’s hard to find experienced people in this particular topic, but you seem like you know what you’re talking about! Thanks

  59. Sex said:

    I absolutely love your blog.. Excellent colors & theme. Did you build this site yourself? Please reply back as I’m wanting to create my very own blog and want to know where you got this from or what the theme is called. Thanks!

  60. Rebath said:

    Having read this I believed it was rather informative. I appreciate you spending some time and energy to put this informative article together. I once again find myself spending a lot of time both reading and posting comments. But so what, it was still worthwhile!

  61. Hang up said:

    Good article! We will be linking to this particularly great content on our website. Keep up the good writing.

  62. Scam said:

    This is a topic which is close to my heart… Many thanks! Where are your contact details though?

  63. Works said:

    It’s difficult to find well-informed people about this subject, however, you seem like you know what you’re talking about! Thanks

  64. cellulite factor said:

    Saved as a favorite, I really like your web site!

  65. nike air said:

    Good post. I am dealing with some of these issues as well..

  66. porn gallery said:

    You ought to take part in a contest for one of the most useful sites online. I most certainly will highly recommend this website!

  67. office cleaning company biloxi said:

    I blog quite often and I really appreciate your content. This article has truly peaked my interest. I am going to book mark your website and keep checking for new information about once a week. I opted in for your Feed too.

  68. office cleaners gulfport said:

    Hi, I do believe this is an excellent blog. I stumbledupon it 😉 I am going to revisit once again since I saved as a favorite it. Money and freedom is the greatest way to change, may you be rich and continue to guide other people.

  69. Computer Virus said:

    Everyone loves it when individuals come together and share views. Great blog, continue the good work!

  70. orgasm said:

    Greetings! Very useful advice within this article! It’s the little changes that produce the most significant changes. Many thanks for sharing!

  71. illegal porn said:

    visit for free illegal porn immediately

  72. Adult content harmful said:

    There’s certainly a great deal to find out about this issue. I like all of the points you made.

  73. Michigan SEO Company said:

    I’m pretty pleased to discover this great site. I need to to thank you for ones time due to this wonderful read!! I definitely savored every bit of it and I have you saved as a favorite to look at new stuff on your blog.

  74. Michigan SEO Company said:

    Way cool! Some very valid points! I appreciate you penning this post and also the rest of the website is also really good.

  75. erklärvideo said:

    Hi, I do believe this is an excellent site. I stumbledupon it 😉 I’m going to revisit yet again since i have book marked it. Money and freedom is the greatest way to change, may you be rich and continue to guide others.

  76. text your ex back said:

    I like reading a post that will make people think. Also, many thanks for permitting me to comment!

  77. Recuperare Dati come recuperare foto cancellate dal cellulare Broad HRK 720 0.11 9.19 said:

    You made some good points there. I checked on the web for more info about the issue and found most individuals will go along with your views on this site.

  78. World Jet said:

    I’m impressed, I have to admit. Rarely do I come across a blog that’s both equally educative and amusing, and let me tell you, you have hit the nail on the head. The issue is something that not enough folks are speaking intelligently about. I am very happy that I stumbled across this during my search for something relating to this.

  79. hentai said:

    You’re so interesting! I don’t think I’ve truly read through something like this before. So wonderful to find somebody with some unique thoughts on this topic. Really.. thanks for starting this up. This web site is one thing that’s needed on the web, someone with a bit of originality!

  80. hentai said:

    I truly love your site.. Very nice colors & theme. Did you create this site yourself? Please reply back as I’m hoping to create my own personal site and would like to learn where you got this from or what the theme is named. Kudos!

  81. Reisevergleich said:

    I could not refrain from commenting. Perfectly written!

  82. I am not an expert on this said:

    Greetings! Very helpful advice in this particular post! It’s the little changes that will make the most important changes. Thanks a lot for sharing!

  83. trucchi clash of clans said:

    Good article. I absolutely appreciate this site. Keep writing!

  84. Sylvie Coudray said:

    An impressive share! I have just forwarded this onto a coworker who had been doing a little homework on this. And he actually bought me dinner due to the fact that I discovered it for him… lol. So allow me to reword this…. Thanks for the meal!! But yeah, thanx for spending some time to discuss this subject here on your internet site.

  85. background report 360 said:

    Pretty! This was a really wonderful article. Many thanks for supplying this info.

  86. roger gumbrell malaysia said:

    There’s definately a lot to know about this subject. I really like all the points you made.

  87. robert smoley said:

    I used to be able to find good information from your blog posts.

  88. Brett Rutecky reviews said:

    I was very pleased to discover this site. I need to to thank you for your time due to this fantastic read!! I definitely really liked every bit of it and I have you book marked to look at new stuff in your web site.

  89. muscle maximizer review said:

    Excellent site you have got here.. It’s hard to find high-quality writing like yours nowadays. I really appreciate people like you! Take care!!

  90. Adult content harmful said:

    Pretty! This has been a really wonderful post. Thank you for supplying this info.

  91. best laptops under 35000 said:

    Good post. I learn something totally new and challenging on blogs I stumbleupon every day. It will always be useful to read through articles from other writers and practice a little something from their websites.

  92. Sex said:

    I have to thank you for the efforts you have put in writing this website. I really hope to view the same high-grade content from you later on as well. In truth, your creative writing abilities has inspired me to get my own blog now

  93. bld said:

    After checking out a few of the blog articles on your site, I really appreciate your way of writing a blog. I bookmarked it to my bookmark site list and will be checking back soon. Take a look at my website too and tell me what you think.

  94. Stepanie Meekins said:

    buy cocain and sell illegal drugs

  95. Kit de uñas de gel said:

    Great article. I will be dealing with some of these issues as well..

  96. sex said:

    It’s difficult to find experienced people for this subject, but you sound like you know what you’re talking about! Thanks

  97. whmcs discount said:

    Excellent web site you have got here.. It’s difficult to find high-quality writing like yours these days. I honestly appreciate people like you! Take care!!

  98. Consumer Fraud said:

    This site was… how do you say it? Relevant!! Finally I have found something that helped me. Kudos!

  99. codici sconto myprotein said:

    I love it when individuals come together and share opinions. Great blog, continue the good work!

  100. curso de uñas de gel said:

    Pretty! This has been an incredibly wonderful post. Many thanks for supplying these details.

  101. Larhonda Kanoy said:

    how to prevent premature ejaculation in men

  102. Season Benafield said:

    tarjetas pvc

  103. Dorsey Rapley said:

    I was just searching for this info for a while. After six hours of continuous Googleing, finally I got it in your website. I wonder what’s the lack of Google strategy that do not rank this kind of informative websites in top of the list. Generally the top web sites are full of garbage.

  104. maxi cab singapore said:

    Howdy! This blog post couldn’t be written any better! Going through this article reminds me of my previous roommate! He continually kept preaching about this. I am going to send this article to him. Fairly certain he’s going to have a very good read. I appreciate you for sharing!

  105. maxi cab Singapore said:

    I was pretty pleased to discover this web site. I wanted to thank you for your time for this fantastic read!! I definitely savored every bit of it and i also have you saved as a favorite to check out new information in your site.

  106. chinese led signs cheap said:

    The next time I read a blog, I hope that it does not disappoint me as much as this one. After all, Yes, it was my choice to read through, but I truly thought you would probably have something interesting to say. All I hear is a bunch of crying about something that you could fix if you weren’t too busy looking for attention.

  107. pest control perth said:

    After going over a handful of the blog articles on your web page, I seriously like your technique of blogging. I bookmarked it to my bookmark website list and will be checking back in the near future. Please check out my web site too and let me know what you think.

  108. pest control perth said:

    Saved as a favorite, I like your web site!

  109. revista talavera said:

    This site truly has all of the information I needed about this subject and didn’t know who to ask.

  110. revista talavera said:

    I was very pleased to find this page. I want to to thank you for ones time for this fantastic read!! I definitely liked every part of it and i also have you saved as a favorite to see new stuff on your blog.

  111. revista talavera said:

    You ought to take part in a contest for one of the most useful blogs on the net. I am going to highly recommend this web site!

  112. data recovery said:

    Pretty! This was an extremely wonderful article. Many thanks for supplying these details.

  113. promotion reduction said:

    An outstanding share! I’ve just forwarded this onto a colleague who was doing a little homework on this. And he actually ordered me breakfast simply because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to discuss this issue here on your web site.

  114. Ernie Risi said:

    Excellent article! We will be linking to this great content on our site. Keep up the good writing.

  115. computer waste said:

    Things i have observed in terms of laptop or computer memory is there are requirements such as SDRAM, DDR and the like, that must fit the technical specs of the motherboard. If the personal computer’s motherboard is very current while there are no operating-system issues, upgrading the storage space literally usually takes under one hour. It’s among the list of easiest personal computer upgrade techniques one can picture. Thanks for spreading your ideas.

  116. DRC Data Recovery said:

    Way cool! Some very valid points! I appreciate you penning this post and the rest of the site is also really good.

  117. Erwin Qazi said:

    buy meth and buy cocaine online

  118. background report 360 said:

    Saved as a favorite, I really like your website!

  119. Natividad Didio said:

    buy meth and buy cocaine online

  120. everify said:

    There’s definately a lot to learn about this issue. I really like all of the points you have made.

  121. cheap chinese led signs said:

    I like it when folks come together and share ideas. Great website, stick with it!

  122. cheap chinese led signs said:

    I couldn’t refrain from commenting. Exceptionally well written!

  123. cheap chinese led signs said:

    Hello there! This blog post could not be written any better! Reading through this article reminds me of my previous roommate! He constantly kept preaching about this. I am going to forward this article to him. Fairly certain he’ll have a great read. Thank you for sharing!

  124. garage door springs said:

    Can I simply say what a relief to find someone who genuinely knows what they are discussing over the internet. You actually know how to bring an issue to light and make it important. More and more people should check this out and understand this side of the story. It’s surprising you aren’t more popular because you most certainly have the gift.

Leave a Reply