December 15th, 2004 by Bob Bly
Ever the direct marketer, when I began my blog only a few weeks ago, I instinctively ended my blogs with a call to action ? or at least an invitation to continue the conversation I had started.
?What do you think??
?Am I accurate here? Or way off base??
?Is this on the mark, or do you handle it differently??
I know bloggers know that they can respond to blog entries with their own posts ? but as a direct marketer, I know that when you ask for a response, you get more responses.
My own blog generated more than 50 posts within 24 hours of my putting it up online, which Paul Chaney says is an unusually high volume.
Is that because the blogging community wanted to see what I (a self-confessed blogging skeptic) was up to ? or that my first entry naturally stimulated conversation?
Maybe. But I bet part of the reason was that I ended with an invitation to respond.
In direct marketing ? online or offline — we call this ?asking for the order.?
Now, I?m new to blogging — and I don?t really understand it as a marketing medium.
I get the feeling that having a lot of posts isn?t the goal here, but I don?t really know what is.
So, dear reader ? can you clue me in here? What’s the goal of a blog and more important, how do you measure it?
This entry was posted on Wednesday, December 15th, 2004 at 2:50 pm and is filed under Blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.