RSS Feeds Better than E-Mail? Not for Marketing, Bunky?.

In a recent survey, copywriter Nick Usborne asked readers of Excess Voice, his newsletter about writing online, whether they prefer RSS feeds or e-zines.

The results:

* 49% had no idea what an RSS feed is.
* 31% said they are RSS fans and prefer it to e-zines.
* 20% said they subscribe to some RSS feeds, but don?t see it replacing e-zines.

What caught my eye here is that almost 7 out of 10 readers of an e-zine about online writing either didn’t know what an RSS feed is, or knew but preferred e-zines.

?E-zines give you an intangible benefit simply because they appear in someone?s inbox at a particular moment,? comments Nick. ?With RSS, you run the risk of losing that sense of immediacy, of being in the reader?s mind in the here and now.?

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