The Death of Blogging

According to a Forrester Research Report, only 11% of IT decision-makers surveyed said blogging delivers substantial business value. That means nearly 9 out of 10 of those surveyed find little or no value in blogging. Does this new finding finally put to rest the myth, perpetuated mainly by evangelists and consultants on the blogosphere, that

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The Trouble With Blogging

Two things blogging evangelists tell me make blogs a superior communicatino medium: 1. Unfiltered content — straight from the writer to the reader … no pesky editor, proofreader, or fact checker. 2. Instant communication — have a thought, make it available online to millions in seconds. But do we really need information in the blink

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Are Most Blogs Self-Indulgent Drivel?

Yes, says Ken Magill, who in the November 2005 issue of Direct writes: ?Outside politics, 99.9% of blog entries are, well, horseblit linked to more horsesblit.? The reason he cites is that most blogs are written by people who, in his opinion, don?t write very well. ?The vast majority of people are not professional communicators

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Blogs vs. White Papers

Here?s the situation: You are the marketing manager of a company selling enterprise software for computer security to IT professionals. Your marketing plan already includes a Web site, e-mail marketing campaign, and trade show exhibits. In this hypothetical situation, there are two additional marketing tools you can use to promote your product, but you can

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Confessions of a Blogging Skeptic: Part II

As I mentioned in an earlier post on this blog, I recently signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? — and I?m hoping you can help me with it. My question has to do with why you visit, read, and

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Confessions of a Blogging Skeptic

I just signed a contract with a major publisher to write a book titled ?My Year in the Blogosphere: Confessions of a Blogging Skeptic? — and I?m hoping you can help me with it. In particular, I?m looking for examples of businesses — OTHER than ad-supported blogs, blogging consultants, marketing consultants, and PR firms —

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Are Sponsored Blogs Credible Marketing Tools?

A small company with just a few employees wants to promote a new anti-cancer technology ? specifically, a cancer vaccine — it is developing. The company president, an R&D scientist, is busy 24/7 in the laboratory and has neither the time nor the inclination to write a blog. The marketing director suggested, ?Why don?t we

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Are You a Blogging Consultant?

I frequently get asked by readers, “Can you recommend a blogging consultant to help me set up and run a blog for my business?” If you are a blogging consultant and advisor, please let me know by leaving a comment in response to this post, so I can add you to my referral list. Also,

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