Subscriber GK writes: “Many of the big guns in info marketing believe in the concept of charging very high prices, which sometimes annoys me with their greed. “On the other hand, Bob Bly, you make ongoing offers of inexpensive info-products which seem to recur about every few weeks.” “Why do you do what you do?
The “99/1 rule” of affiliate marketing says that 99% of your affiliates aren’t going to sell any product for you. And conversely, the top 1% of your affiliates — the “super affiliates” — will account for 99% of all your affiliate sales revenues. But the super affiliates are rather picky about whom they do deals
Has this ever happened to you? You are starting or have already started an internet marketing business. And you have begun asking some of the other marketers in your space for information on how you can become an affiliate — so you can sell their products, for a commission, to your list. Much to your
PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them
A week or so ago, I received via email a link to an article titled — “How to Stop Acting Like a Marketer and Start Thinking Like a Publisher.” And the misguided ideal it promotes — that we are all publishers, not marketers — is a sure road to ruin. The problem with this attitude
Digital marketing has an insatiable thirst for good content and copy to fuel it and produce results. And therein lies a problem: companies that lack writing resources neglect certain digital channels — because they do not have the time, talent, nor temperament to write the copy these marketing tactics require. In my experience, the marketing-related
Subscriber DK writes: “How much stock, if any, do you put in the strategy of putting articles on-line (or elsewhere) for free?” Answer: a lot. I wrote my first article for one of the marketing trade publications when I launched my freelance copywriting business in 1982. And I’ve been writing articles to promote my copywriting
When I started my freelance copywriting career in the early 1980s, the most lucrative assignment was writing direct mail packages to sell magazine subscriptions. And perhaps the toughest assignment was the “free to paid conversion” campaign. This was a direct mail package designed to get people who formerly received a magazine for free to now