My info product pricing strategy in a nutshell

Subscriber GK writes: “Many of the big guns in info marketing believe in the concept of charging very high prices, which sometimes annoys me with their greed. “On the other hand, Bob Bly, you make ongoing offers of inexpensive info-products which seem to recur about every few weeks.” “Why do you do what you do?

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How I differ from my fellow info marketers

PL writes: “Bob, I am an internet marketing newbie. “I am not on your list. But a friend forwarded me one of your emails and suggested I might want to follow you. “But there are already so many people out there teaching ‘how to make money on the internet’ today — and some of them

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Is content marketing overhyped?

A week or so ago, I received via email a link to an article titled — “How to Stop Acting Like a Marketer and Start Thinking Like a Publisher.” And the misguided ideal it promotes — that we are all publishers, not marketers — is a sure road to ruin. The problem with this attitude

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Writing: the #1 barrier to digital marketing

Digital marketing has an insatiable thirst for good content and copy to fuel it and produce results. And therein lies a problem: companies that lack writing resources neglect certain digital channels — because they do not have the time, talent, nor temperament to write the copy these marketing tactics require. In my experience, the marketing-related

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9 reasons to market yourself by writing articles

Subscriber DK writes: “How much stock, if any, do you put in the strategy of putting articles on-line (or elsewhere) for free?” Answer: a lot. I wrote my first article for one of the marketing trade publications when I launched my freelance copywriting business in 1982. And I’ve been writing articles to promote my copywriting

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Upsell yourself to bigger profits

When I started my freelance copywriting career in the early 1980s, the most lucrative assignment was writing direct mail packages to sell magazine subscriptions. And perhaps the toughest assignment was the “free to paid conversion” campaign. This was a direct mail package designed to get people who formerly received a magazine for free to now

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