The magic of “thin credentials”

Recently I got an email notifying me that I had been nominated to be included in the latest edition of one of the Who’s Who (WW) directories. Now, being smart and sophisticated, you may be laughing already. “Bob, you maroon,” you may be thinking. “Don’t you know that Who’s Who is hype and a scam

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Don?t Blow PR Opportunities

The other day, I asked someone for permission to reprint a short tip of hers in one of my books. ?Fine,? she said. ?As long as you credit me as the source.? ?Sure,? I replied. ?And include a link to my site,? she instructed. ?Of course,? I said. ?And run my full bio in the

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H&R Block’s PR Nightmare

Union Carbide’s Bhophal and Tylenol are classic cases of PR crisis management. And now we can add H&R Block to the list. It was announced on the radio this morning that H&R Block screwed up its own tax returns, and owes the IRS $32 million in back taxes. Already, according to the radio report, H&R

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Bad PR for the PR Profession

In her new book ?Bait and Switch,? Barbara Ehrenreich writes: ?PR is really journalism?s evil twin.? ?Whereas a journalist seeks the truth, a PR person may be called upon to disguise it or even to advance an untruth,? says Ehrenreich. ?If your employer, a pharmaceutical company, claims its new drug cures both cancer and erectile

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Dead Tree Media: Not Dead Yet

Rick Bruner, an active blogger and my polar opposite in all things marketing, questions the effectiveness of my use of traditional media ? specifically, articles I write for DM News He derisively refers to trade journals and newsletters as ?dead tree media,? and suggests that online communication, like blogging, is really where it?s at. I?m

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