Why it still pays to be an expert

Last week, I related the central idea of a terrific book, “The Death of Expertise” (Oxford University Press, 2017), by Tom Nichols, as follows: “In our culture today, we not only don’t trust our experts, but openly argue with, ignore, defy them, and at times even treat them with outright contempt.” Though I also noted

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The death of expertise

Today people think that, with a few Google searches, they know more than their doctors who have 4 years of Med School. But as Tom Nichols writes in his new book “The Death of Expertise” (Oxford University Press, 2017): “Experts are more often right than wrong on essential matters of fact. And yet the public

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Why those who can also teach

In a recent dinner conversation — it happened to be at my best friend’s wedding — the subject of an option trading course promoted by Mr. X, a successful trader, came up. ML, the person sitting at my table who was next to me, said: “I doubt he is really successful as an option trader.

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The only 3 ways to become a better copywriter

Subscriber GJ writes: “How do I become a better copywriter? Do you have any suggestions or tips?” There are really only 3 ways I know to become a better copywriter: 1–Write. Start writing copy. Then keep on writing it. Do class assignments. Write copy for clients … or your own products … or both. The

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Turn failure into success

Vince Lombardi famously said, “It’s not whether you get knocked down; it’s whether you get back up.” Rocky Balboa elaborated on this idea a bit more eloquently here: As I look back on my decades as a writer, I can tell you I got knocked down plenty of times … and had many bad things

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Make money with the college of knowledge

There’s a lot of money in teaching the business, tasks, and skills you have mastered … and the information you have researched, learned, and produced … to others who seek them. Collectively this is the knowledge business, or as I like to call it, “the college of knowledge” — packaging your knowledge as products and

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More of this + less of that = success

As noted in an earlier issue of this newsletter, I believe that today many people — and in particular, many younger people — are fascinated with bright, shiny objects (BSOs). By “BSO,” I mean they embrace the new, trendy, hip, and cool … and as a corollary, eschew the old, the proven, and the tried

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