November 25th, 2016 by Bob Bly
RT, a potential copywriting client, recently asked me:
“Bob, if I hire you, do you farm out the work to a junior
copywriter, or do you write the copy yourself?”
I directed RT to my home page at www.bly.com and told him to
scroll to the bottom. There, it states:
“Unlike many top direct response copywriters today, Bob Bly does
not hire junior copywriters to work on your promotions. If you
hire Bob, he writes every word himself — an advantage available
from no other source.”
I didn’t used to have this on my home page years ago, because
back then the idea that the copywriter you hired would fob off
the job to someone else was unheard of.
But things have changed in recent years.
And now, among senior copywriters, it’s commonplace.
But I have never done it. And I never will.
I figure if a client pays my fees, which are not astronomical but
also not cheap, he should get me.
If you are a client and you are going to use a “cheap” newbie
copywriter, why not hire him directly?
I told RT what I tell all my clients and prospects:
“When you hire me, I write every word. And I never subcontract
your copy or any portion of it to other writers.”
I’m not saying it’s wrong to subcontract work out to other
vendors. It’s done all the time in many field.
I’m not even saying it’s inherently wrong in copywriting.
But I do know the clients who hire me very much care that the
copy is written by me, and not some junior copywriter.
And that’s what they get. Every project. Every time. Me. And no