Subscriber DK writes:
“How much stock, if any, do you put in the strategy of putting
articles on-line (or elsewhere) for free?”
Answer: a lot.
I wrote my first article for one of the marketing trade
publications when I launched my freelance copywriting business in
And I’ve been writing articles to promote my copywriting
business, info products, and books continually since then right
up to this day — and I still do it.
Here are 9 specific ways you can profit by writing and placing
articles for free online and offline:
1–Builds your reputation as an expert in your field.
Writing how-to articles about your area of expertise helps
position you as a leading authority in your subject matter.
2–Makes great sales literature.
Whether in print or PDF, reprints of your published articles make
great sales literature.
I always recommend having one of your articles as part of the
standard information kit on your services or products.
Also, a PDF with 3 to 5 articles can be an effective lead magnet.
3–Pumps up your online bio.
If you have written for major consumer or industry print
magazines, or even top e-newsletters, say so in your bio.
It impresses prospects when you tell them you have been published
in the Harvard Business Review or even Hydrocarbon Processing
4–Drives traffic to your site.
Editors typically include a URL or hyperlink to your website in
the short “about the author” paragraph that runs with your
In this regard, publishing in online media can often out-perform
print, because online has a live hyperlink vs. print only offers
a URL that must be manually keyed into a browser.
5–Gets you free advertising (sometimes).
When a print or online publication doesn’t pay for articles, they
may be willing to give you something else instead — such as a
free ad in their magazine or e-newsletter, or a free banner on
Not all will. Others might agree to it, but only with authors who
6–Raises your website’s search engine ranking.
Posting a lot of keyword-rich articles and other content on your
website can raise your ranking with Google and other search
7–Improves your workshops, seminars, and speeches.
Reprints of published articles with your byline make great
handouts at events where you are a speaker.
8–Broadens your knowledge.
Writing articles educates you as much as your readers.
It forces you to organize your thinking, dig deeper into your
topic, and gain a better understanding of your subject and your
9–Builds your content library.
The articles you have written for publication and now store on
your hard drive are your content “goldmine.”
You can and should continually recycle your articles. No need to
reinvent the wheel every time you write about your topic.
The key to getting maximum ROI from your content is to retain all
rights to everything you write.
Type “first rights only” in the upper left corner on page one of
every article you submit to any outlet. This way you remain in
control of the rights.
If you sign the rights away, you can’t recycle your material for
multiple uses — which dramatically lowers the ROI from your