An article in BtoB (1/18/10, p. 21) says, “Given the plethora of webinars these days, it isn’t altogether surprising that some companies report a decline in attendee registration.”
I love webinars as an offer, especially in e-mail marketing. But can BtoB magazine be right? Is the market becoming oversaturated with webinars, just as some people say it is already oversaturated with white papers?
And if so, what offers can we use in BtoB lead generation in lieu of webinars and white papers? What other offers are in your bag of tricks for B2B lead gen?