May 4th, 2010 by Bob Bly
In his column in Target Marketing (5/2010, p. 42), Denny Hatch said that a large percentage of the population — 18 to 34 year olds and 62-plus — prefer direct mail to e-mail.
If you are in these groups, or outside them, which would you rather receive — e-mail marketing, direct mail, both, or neither?
If neither, what’s the best way for marketers to communicate with you?
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