Comments on: Direct mail: what’s a good response rate? http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/ bly.com direct marketing blog Wed, 16 May 2012 20:54:49 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: epa-w http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-682324 epa-w Sun, 18 Mar 2012 21:49:16 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-682324 <strong>epa-w...</strong> [...]Direct mail: what’s a good response rate? - bly.com blog - bly.com direct marketing blog[...]... epa-w…

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]]> By: Jack's Customized Fat Loss Review http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-681302 Jack's Customized Fat Loss Review Tue, 30 Aug 2011 12:40:12 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-681302 sometimes out of all the hundreds of mails you send, only a few get a response. but at least you tried. I do hope my email gets replied. - Jack Leak sometimes out of all the hundreds of mails you send, only a few get a response. but at least you tried. I do hope my email gets replied.

- Jack Leak

]]> By: Gary Taylor http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680838 Gary Taylor Fri, 18 Feb 2011 17:26:06 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680838 This is a recent infographic about direct mail response rates, pretty useful http://www.directmailfulfilment.org.uk/direct-mail-response-rates I ave seen other figures from Royal Mail too at around 11.5% This is a recent infographic about direct mail response rates, pretty useful

http://www.directmailfulfilment.org.uk/direct-mail-response-rates

I ave seen other figures from Royal Mail too at around 11.5%

]]> By: Seattle Printers http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680403 Seattle Printers Tue, 16 Nov 2010 09:29:22 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680403 Great post. That's True it is very important to measure your direct mail marketing efforts like response rates and ROI to get the best results, otherwise your efforts may go waste. Great post. That’s True it is very important to measure your direct mail marketing efforts like response rates and ROI to get the best results, otherwise your efforts may go waste.

]]> By: John Idaho http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680375 John Idaho Tue, 09 Nov 2010 22:57:50 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680375 If you generate $1,000 in sales from a $1,000 campaign expese selling 1,000 items that cost you 80 cents to produce, you haven't broken even. You've lost $800. Break even would be cost-of-mailing equals profit, not revenue. If you generate $1,000 in sales from a $1,000 campaign expese selling 1,000 items that cost you 80 cents to produce, you haven’t broken even. You’ve lost $800.

Break even would be cost-of-mailing equals profit, not revenue.

]]> By: Bob McCarthy http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680064 Bob McCarthy Mon, 09 Aug 2010 16:48:49 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680064 I agree that break even is a good way to analyze your campaign – assuming the campaign is selling a product or service. But most direct mail is designed to generate a lead – not a sale – which means you need to factor in the conversion process. So if only one out of four leads convert to a sale (25%), your 2% response rate becomes a 0.5% order rate. Personally, I like to use a “cost-per” analysis – cost per response, cost per qualified lead, cost per order – which also allows you to account for the cost of the mailing. I agree that break even is a good way to analyze your campaign – assuming the campaign is selling a product or service.

But most direct mail is designed to generate a lead – not a sale – which means you need to factor in the conversion process.

So if only one out of four leads convert to a sale (25%), your 2% response rate becomes a 0.5% order rate.

Personally, I like to use a “cost-per” analysis – cost per response, cost per qualified lead, cost per order – which also allows you to account for the cost of the mailing.

]]> By: worldbiznews http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680059 worldbiznews Sun, 08 Aug 2010 12:24:06 +0000 http://bly.com/blog/direct-marketing/direct-mail-whats-a-good-response-rate/#comment-680059 It's very expensive to implement a direct mail to your business. All costs and efforts must be considered before doing it so. That's the reason why most businesses don't really go for direct mail as a form to boost their clients. It’s very expensive to implement a direct mail to your business. All costs and efforts must be considered before doing it so. That’s the reason why most businesses don’t really go for direct mail as a form to boost their clients.

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