JC, a reader of this blog, writes: “I’m putting together some direct marketing materials and I want to include a mini-CDROM. I’m targeting computer professionals, so I think they’ll be inclined to pop in the CD, even if they don’t read the rest of the material.
“I’m curious if other people have done this, and if so, what exactly they put on the CD. One thing is for sure: the CD needs to have a program launch up immediately, rather than make them browse the CD.”
I throw the question out to my blog readers. Do you have any experience using CD’s in direct marketing? Any advice or results you can share with JC.