January 18th, 2005 by Bob Bly
The answer is a resounding ?no,? according to Target Marketing columnist Denny Hatch, who writes: ?With the Can Spam Act and do-not-call laws, snail mail is once again the workhorse of direct marketing. And all direct marketers better learn how to write it, design it, and find precisely the right people to send it to, or they will wind up in the same career ash heap as the smarty-pants, dot-com wizards of the late 1990s.?
Is Denny right? Is direct mail ?hot? again? Does it work and make money? Or does it cause needless tree deaths, as people throw it away without a second glance?
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