Comments on: Test Your Direct Marketing I.Q. http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/ bly.com direct marketing blog Tue, 06 Jan 2009 00:15:47 +0000 http://wordpress.org/?v=2.3.1 By: GPS http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-422433 GPS Mon, 09 Jul 2007 00:03:57 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-422433 <strong>GPS</strong> Excellent idea. I will try it. GPS

Excellent idea. I will try it.

]]> By: kwwjgdaxuy http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-390736 kwwjgdaxuy Mon, 18 Jun 2007 12:26:43 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-390736 Hello! Good Site! Thanks you! ncakrcewntry Hello! Good Site! Thanks you! ncakrcewntry

]]> By: sm 58 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-305435 sm 58 Tue, 01 May 2007 11:13:29 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-305435 <strong>sm 58</strong> Where did you find that? Pretty cool! sm 58

Where did you find that? Pretty cool!

]]> By: Duncan Wierman http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-254344 Duncan Wierman Sun, 10 Dec 2006 16:08:36 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-254344 look forward to seeing you update the blog Duncan Wierman Travel Writer www.theadventuretrekker.com look forward to seeing you update the blog
Duncan Wierman
Travel Writer
www.theadventuretrekker.com

]]> By: vikk http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-398 vikk Fri, 21 Jan 2005 08:16:49 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-398 Don't know what the correct answer is but we write the thank you immediately. Don’t know what the correct answer is but we write the thank you immediately.

]]> By: StepOne.com http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-397 StepOne.com Thu, 20 Jan 2005 19:21:23 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-397 Send another solicitation right away and move those that respond to a "special" list. ;-) Send another solicitation right away and move those that respond to a “special” list. ;-)

]]> By: Peter Nussey http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-387 Peter Nussey Tue, 18 Jan 2005 15:55:23 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-387 This is not my area but as a donor I would view an immediate thank-you letter as wasteful and a further request with a month as inapproprite. Although, as a marketer, I can see why such correspondence is compelling if not conventional wisdom. For me, I would write immediately trying to obtain permission to email the donor with some sort of supporters e-newsletter, probably monthly, detailing our work, stressing ongoing needs and showing how the money is spent and what it has achieved i.e. some sucess stories. I'd host same on my site and maybe try to get a sponsor to print it. Well maybe I got a bit carried away there - I'm looking forward to hearing the answer This is not my area but as a donor I would view an immediate thank-you letter as wasteful and a further request with a month as inapproprite. Although, as a marketer, I can see why such correspondence is compelling if not conventional wisdom. For me, I would write immediately trying to obtain permission to email the donor with some sort of supporters e-newsletter, probably monthly, detailing our work, stressing ongoing needs and showing how the money is spent and what it has achieved i.e. some sucess stories. I’d host same on my site and maybe try to get a sponsor to print it. Well maybe I got a bit carried away there - I’m looking forward to hearing the answer

]]> By: Case http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-386 Case Tue, 18 Jan 2005 12:27:33 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-386 It depends...but I would answer right now: next week. After the Tsunami-disaster, I donated to a nonprofit organization. I picked the organization that was trustworthy and didn´t have that much media coverage. The organization will direct the money to help children. After a week (or two?), the same organization sent a letter asking for an extra urgent donation. The letter was very specific about what each amount would get. It worked. I donated even a larger amount than before. Why? After the first donation, I felt that I had responded to a good cause like millions of others, but I also felt that the amount wasn´t that big. I´m happy that the organization didn´t waste money on thank-you letters. When I received the second letter, I didn´t open it at first since I thought it was a letter thanking me... I really didn´t need that. Direct approach asking for more support worked in my case. I wish all the best in their work. It depends…but I would answer right now: next week.

After the Tsunami-disaster, I donated to a nonprofit organization. I picked the organization that was trustworthy and didn´t have that much media coverage. The organization will direct the money to help children. After a week (or two?), the same organization sent a letter asking for an extra urgent donation. The letter was very specific about what each amount would get. It worked. I donated even a larger amount than before. Why? After the first donation, I felt that I had responded to a good cause like millions of others, but I also felt that the amount wasn´t that big.

I´m happy that the organization didn´t waste money on thank-you letters. When I received the second letter, I didn´t open it at first since I thought it was a letter thanking me… I really didn´t need that. Direct approach asking for more support worked in my case. I wish all the best in their work.

]]> By: avi http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-385 avi Tue, 18 Jan 2005 07:34:27 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-385 All of the above. A. I'd send a thank you letter and tell the donor to what good purpose I am going to use his money. B/C/D I will notify him with a list of donors of the week/month/year, praising his generosity, etc. All of the above.
A.
I’d send a thank you letter and tell the donor to what good purpose I am going to use his money.
B/C/D
I will notify him with a list of donors of the week/month/year, praising his generosity, etc.

]]> By: unfunny http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-384 unfunny Tue, 18 Jan 2005 06:13:34 +0000 http://bly.com/blog/direct-marketing/test-your-direct-marketing-iq/#comment-384 Never ask for more money. Send a thank you. Whenever I've ever tried to donate a reasonably "small" amount to any group, I've been shamed by their asking for more. Who doesn't think "...but I just sent you money. Haven't you noticed?" It seems that people would react negatively to nudging. Don't people donate money because deep down they want to assert to themselves that they decided on their own account, and due to their good nateure, to donate. Shouldn't donation always feel like the donator's idea? Never ask for more money. Send a thank you. Whenever I’ve ever tried to donate a reasonably “small” amount to any group, I’ve been shamed by their asking for more. Who doesn’t think “…but I just sent you money. Haven’t you noticed?” It seems that people would react negatively to nudging. Don’t people donate money because deep down they want to assert to themselves that they decided on their own account, and due to their good nateure, to donate. Shouldn’t donation always feel like the donator’s idea?

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