“Break-even” is the response rate a direct mail must generate to produce sales revenues equal to the cost of the mailing.
But what is that response rate for your mailing? It depends on 5 factors:
* Letter shop charges.
* List rental cost.
* Price of product being sold.
* Cost of goods for product.
You can input these factors here and have my free DM ROI software instantly calculate the response rate you need to achieve break-even: