“Break-even” is the response rate a direct mail must generate to produce sales revenues equal to the cost of the mailing.
But what is that response rate for your mailing? It depends on 5 factors:
* Postage.
* Printing.
* Letter shop charges.
* List rental cost.
* Price of product being sold.
* Cost of goods for product.
You can input these factors here and have my free DM ROI software instantly calculate the response rate you need to achieve break-even:
Great idea! I wish I would have thought of it!
I’ve done the math more times than I can remember…but you made the calculator:)
I’ll likely use it often.
The QUALITY of the list you are renting is more important than the price.
Testing of lists is required.
really nice idea..
Nice Tip! No doubt break even is very important to understand the cost of mailing list. Direct Mail is a strategic tool that can be used to achieve almost any business objective. You can start your direct mail program with something as simple as a letter to your best customers.
Direct Mail Response Break-Even
Calculating your DM response break-even point is important to all mailers….especially new mailers who may not yet understand the dynamics of a successful direct mail campaign. We offer a simple widget to use to figure the percentage response needed to “break-even” on their DM investment. You can also add the widget to your website or blog for free. Go to http://www.bbdirect.com/direct-mail-response-break-even-calculator.php
All the best.
Brian Berg / BB Direct
I am truly astounded using your writing skills plus while using formatting inside your weblog. Is your paid for subject material and also can you alter them oneself? In either case carry on the favorable excellent creating, it can be rare to see a fantastic website like this one as of late.